Saga Furs Oyj

04/03/2019 | Press release | Distributed by Public on 04/03/2019 06:48

Alena Akhmadullina A/W 2019/20 collection interprets fairy tale “The Cat and the Fox” and celebrates fur

Russian designer Alena Akhmadullina presented her Fall-Winter 2019/20collection in Moscow on 1 April 2019 during Mercedes-Benz Fashion Week Russia. Models, one after another, walked through the catwalk showing beautiful fur garments and accessories made of Saga Furs' certified fox and mink furs. The show was huge success and gathered applauses of around 500 invited guests.

Alena Akhmadullina is the leading Russian haute couture fashion designer, who has worked with Saga Furs for about 15 years now. She has visited Saga Design Centre three times and the first time was when she was still studying. This week she presented her Fall-Winter 2019/20 collection in Moscow during Mercedes-Benz Fashion Week Russia to a full house of stylish guest.

The new collection interprets the old Russian fairy tale 'The Cat and the Fox'. The Cat and the Fox became key heroes of the collection, appearing in the form of prints and decorative elements. For example, on the back of one of the fur coats there was an image of a cat made using inlay technique.

The entire collection is designed in retro style with a predominance of silhouettes of the 50s and 60s. The color palette of the collection is dominated by retro shades: caramel brown, dark cherry, muted khaki and blue, beige, pastel pink and lime. Collection includes many natural materials, such as silk, cotton, denim, leather, mink and fox fur.

Akhmadullina's 'The Cat and the Fox' collection celebrated fur

The collection included huge amount of beautiful fur garments made of Saga Furs' certified fox and mink furs. Majority of fur styles presented on the catwalk were inspired by the Saga technique samples which Alena Akhmadullina saw during Moscow Fur Vision last September and later during Premiere Vision in Paris.

After selection of technique samples Saga Furs also helped Akhmadullina to find the right manufacturer and the right dressing company who were able to achieve the exact results Akhmadullina was looking for.

Models, one after another, walked through the catwalk showing beautiful fur garments and accessories. The most important accessory of the season seemed to be a mink head band.

Alena Akhmadullina show was the place to be

With full house of guests, celebrity names and media, who were all personally invited to the show, it was no doubt that Alena Akhmadullina has a lot of fans in Russia and that event was the place to be. Many guests were obviously wearing garments from Alena Akhmadullina but it was also nice to see many Russian guests wearing also beautiful fur garments.

The guest list included famous Russian artists, actresses, singers, TV hosts, Olympic champions, media and other influencers. Before, during and after show people were really active with taking photos of the designer, selfies on the catwalk and filming the show for social media purposes. The show was huge success and gathered lots of complements.

Designer Alena Akhmadullina at the backstage