03/28/2024 | Press release | Distributed by Public on 03/28/2024 12:06
Behind the scenes, an environment of alleged discriminatory work practices thrived by preying on the desires of young girls to fit into the Brandy Melville aesthetic. Broadening its focus, the film examines the far-reaching reverberations of mass-produced fast fashion by Brandy Melville and other mainstream fashion brands, as well as the consequences of the collective increase in consumption and production of cheap clothing, traveling to Accra, Ghana, a destination for discarded textiles that end up polluting landfills and waters. From the microcosm of one cult-like brand to the universal detriments of disposable clothing, BRANDY HELLVILLE & THE CULT OF FAST FASHION exposes a wide system of exploitation within the global fashion industry.