09/28/2021 | Press release | Distributed by Public on 09/28/2021 07:05
New dog parent study explores challenges dog parents face as return to office approaches
NEW YORK, September 28, 2021- TheOriginal BARK Company (NYSE: BARK) ("BARK"), the company behind BarkBox, today revealed findings from a new survey of American dog parents on how their relationships with their dogs have grown, as well as their feelings about returning to the office and what barriers exist when it comes to bringing their dogs to the office. According to the American Pet Products Association, consumers spent $103.6 billion on pets in the U.S. in 2020, due in large part to the pandemic's stay-at-home orders and increase in dog adoptions across the country. BARK's survey speaks to dog parents across the U.S., determining the main stressors about returning to the office and identifying how employers can help with the transition.
Dog and dog parent relationships strengthened during the pandemic
Dog parents are skeptical about returning to the office with and without their dog
Dog parents are more likely to want benefits for their dogs than their children and seek workplaces that are dog-friendly
To help ease the transition back to the office for employers and employees with dogs, BARK is offering 40% off when companies purchase ten or more dog beds ideal for the office on BARKshop.com. Employers can select from Mattress, Platform or Fuzzy dog beds in any size and combination to receive the discount using promo code BACKTOWORK.
"BARK is devoted to making all dogs happy, and we believe dogs and humans are better together. That's especially true at the office," said Henrik Werdelin, co-founder of BARK. "The past year and a half of people working from home with their dogs has only made their relationship stronger, and as offices reopen, there's a completely understandable precedent that our dogs remain happy whether they stay at home or join their humans at work. At BARK, we welcome all dogs as long as they're comfortable, and we have designed our office spaces to accommodate them. We encourage companies who are transitioning employees back to the office to consider welcoming dogs as well - everybody wins."
BARK was founded in 2012 and has since served more than 6.5 million dogs around the world across categories including Play, Food, Health and Home. To learn more about BARK, visit BARK.co.
Study Methodology
The BARK study was commissioned by BARK and conducted by Kelton Global, a Material Company, between August 11, 2021 and August 18, 2021 among 1,074 employed Americans ages 18+ who currently own at least one dog.
About BARK
BARK is the world's most dog-centric company, devoted to making dogs happy with the best products, services and content. BARK's dog-obsessed team applies its unique, data-driven understanding of what makes each dog special to design playstyle-specific toys, wildly satisfying treats, personalized meal plans and supplements, and dog-first experiences that foster the health and happiness of dogs everywhere. Founded in 2012, BARK loyally serves dogs nationwide with themed toys and treats subscriptions, BarkBoxand BARK Super Chewer; custom product collections through its retail partner network, including Targetand Amazon; its high-quality, personalized nutrition and meal plans with BARK Eats; and health and wellness products that meet dogs' needs with BARK Bright. At BARK, we want to make dogs as happy as they make us because dogs and humans are better together. Sniff around at bark.cofor more information.
Contacts
Investors:
Michael Mougias
[email protected]
Media:
Garland Harwood
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