02/14/2020 | Press release | Distributed by Public on 02/14/2020 01:03
The NMMA announced today 62 recipients of the 2019 Marine Industry Customer Satisfaction Index (CSI) Awards for excellence in customer satisfaction. Award recipients were acknowledged this morning during the Innovation Breakfast at the 2020 Progressive® Insurance Miami International Boat Show®, presented by West Marine.
The Marine Industry CSI Awards honor boat and engine manufacturers who actively measure customer satisfaction and pursue continuous improvement to better serve their customers. Award recipients achieved an independently-measured standard of excellence of 90 percent or higher in customer satisfaction over the past program year, based on information provided by customers purchasing a new boat or engine during the period between January 1, 2019 and December 31, 2019. Participating manufacturers must survey all new boat buyers during this period. For this reporting period, the program surveyed 158,335 customers.
'We saw a 15 percent increase in CSI Award recipients in 2019, a testament to the industry's recognition of the importance and commitment to excellence in customer service,' noted Robert Newsome, senior vice president of strategy, engineering standards and membership for NMMA. 'The 2019 CSI Award honorees have proven that dedication to their customers fosters brand loyalty and lifelong boat ownership, helping to maintain the integrity of the U.S. recreational boating industry.'
The following companies, across 14 categories, were honored with 2019 CSI Awards for their efforts to increase customer satisfaction levels in the boating industry:
Aluminum Outboard Boats
Fiberglass Bass Boats
Fiberglass Outboard Boats
Inboard Express Cruisers
Inboard Watersports Boats
Sterndrive Bowrider Boats
Sterndrive Cuddy & Express Boats
For more information about the Marine Industry Customer Satisfaction Index program, please contact Becky Bergmann at AVALA Inc., a Rollick Company, at [email protected] or 636.343.9988.