AUO - AU Optronics Corporation

07/23/2021 | Press release | Distributed by Public on 07/23/2021 00:15

AUO Subsidiary AUO Display Plus Collaborates with Deutsche Bahn in Building IdeasTrain City To Map New Blueprints for Urban Transportation

AUO Subsidiary AUO Display Plus Collaborates with Deutsche Bahn in Building IdeasTrain City To Map New Blueprints for Urban Transportation

AUO Display Plus's customized TARTAN display technology realizes passenger-centric service experience of smart transportation

Published date: 2021-07-23

Transportation needs have rapidly grown with urbanization, and the quick development of information technology brought great changes to transportation services. The construction of smart transportation around the world is now flourishing. AUO Display Plus, a subsidiary of AUO that specializes in displays for industrial and commercial applications, today announced its collaboration with Deutsche Bahn AG (DB), European largest railway company, introducing the 28.6-inch TARTAN stretched display into the future concept train IdeasTrainCity (IDEENZUGCITY) that DB planned for the smart transportation, reshaping and innovating train-ride experience through the benefits of TARTAN, such as its special sizes that breaks through space constraints and flexible installation. This multinational collaboration not only symbolizes the continuous creation of premium and differentiated display technologies with high added-value through AUO's 'Go Premium' and 'Go Vertical' strategy, it also shows how AUO Display Plus implemented digital transformation opportunities in the vertical market based on its deep R&D experiences, creating better futures for public and urban transportation systems.

AUO Display Plus Provides Value-added Solutions for DB's Customer-Centric Smart Transportation Service

Today, around 2 billion people in Germany use regional and local transport every year. In the coming years, DB will carry about 1 billion additional passengers annually in regional and suburban rail transport. DB has launched the IdeasTrain development platform sine 2018; the new future concept train model announced this time integrated various long-standing, proven technology, industry and product partners, and leveraged space designs with various functions to meet the diverse needs of passengers. It not only allows high quality, more comfortable commuting but also transforms the riding experiences into personalized services.

IdeasTrain City includes private areas for office commute, audiovisual space for watching sports events, gym equipped with exercise bikes and digital fitness training, gaming area built specifically for gamers, parent-child area suitable for children to play, dining area, public resting area and other themed modules, subverting people's imaginations of the carriage space and functions. This time, DB introduces AUO Display Plus's TARTAN display just because of its unique size ratio that can bring better space efficiency, create better viewing experiences, and more flexibility in terms of design.

Customized TARTAN Display Brings High Space Efficiency

The IdeasTrain City adopts the 28.6-inch TARTAN stretched display panels from AUO Display Plus. Its unique stretched ratio can display dynamic, real-time travel information and advertisements simultaneously. Catering to DB's passenger-centered design to provide flexible space configuration for travelers to work and carry bicycles, TARTAN customized display are not constrained by space limit. It can be installed not only onto long, narrow and fractional parts of the carriage, but also provides a variety of selections for different train models.

High Brightness and High Stability Match Transportation Applications Perfectly

Different from general stretched displays cut from 16:9 LCD panels, TARTAN display adopted native photomask process and can be tailored for various ratio and sizes at customers' requests. Its industrial-grade specifications, such as high brightness and durability, wide temperature range LCD, year-round operation and low-power design, can ensure the best display effects in cars with frequent vibrations, high temperature and long-time operations with no compromise in quality and stability. Its high brightness and durable special optical application and low reflectivity circular polarizer design allow the dynamic images on the car panel bright and clear even under strong sunlight.

The collaboration between AUO Display Plus and DB on IdeasTrain City not only brings more perfect traveling experiences for commuters, but also inspires unlimited imaginations. AUO Display Plus expects to partner with more passenger information system (PIS) providers and public transportation companies to introduce TARTAN display into smart transportation services on a large scale.

The IdeasTrain leverages space designs with various functions to meet the diverse needs of passengers, transforming the riding experiences into personalized services. (photo credit: Deutsche Bahn)
DB introduces AUO Display Plus's TARTAN display due to its unique size ratio that can bring better space efficiency, outstanding viewing experiences, and more flexibility in terms of design. (photo credit: Deutsche Bahn)
TARTAN can be installed onto narrow, fractional parts of the carriage to present multimedia info. Its high brightness and durability can ensure the best display effects in cars with frequent vibrations and long-time operations with no compromise to quality and stability.