Mattel, Inc. (NASDAQ: MAT) has partnered with Samsung to deliver its first three 24/7 Free Ad Supported Streaming (FAST) channels on Samsung TV Plus, Samsung's free TV streaming service. The Barbie and Friends, Hot Wheels Action, and Mattel Jr. channels are set to go live later this year and will be free to access from Samsung Smart TVs, Galaxy Devices and on the Web at www.samsungtvplus.com. The three new channels from Mattel will feature content inspired by globally beloved brands such as American Girl, Barbie, Hot Wheels, Fisher-Price, Masters of the Universe, Matchbox, classic Monster High, Thomas & Friends, and more.

With the expanding popularity of FAST streaming services such as Samsung TV Plus, that make premium content available without a subscription, the channels will mark Mattel's first expansion into the growing digital format. The channels will each feature easy to access, around-the-clock kids programming curated for fans of Mattel IP to enjoy hours of shows and family entertainment. The shows will be found on Samsung TV Plus' dedicated 'Kids' destination on the Samsung TV Plus home screen.

"We always aim to engage our fans in new ways with their favorite Mattel characters and storylines," said Michelle Mendelovitz, Global Head of Mattel Television Studios. "We are pleased to partner with Samsung TV Plus to advance Mattel's content strategy and provide audiences with a premium viewing experience."