Pinterest collaborates with American Express on a digital Shop to support small businesses this summer

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Today, Pinterest and American Express have teamed up to curate 'The Comeback Edit' on The Pinterest Shop- the shop's sixth edit featuring 20+ merchants that are selling items Pinterest users are looking for as they enter this new stage of post-pandemic life. From pottery by East Forkand home decor from Coming Soon, to fresh manicures from Chillhouseand beautifully prepped skin courtesy of Pholk Beauty, this newest edit of the Pinterest Shop has something for everyone. Each product was selected for those who are planning their 'future me' and how they want to show up in the world as it begins to slowly reopen.

The Comeback Editis inspired by Pinterest searches for 'how to support small business quote' which increased +50% as Pinners seek out individual makers and companies to shop online¹.

'We survived the challenges brought to our business and to ourselves as entrepreneurs in learning the art of pivoting, says Jennifer Peets, co-founder of Naked Bar Soap Co.COVID has brought many destructions in all forms humanly possible, but it taught us not to rest on our laurels, adapt, move on quickly, and most importantly lean on the community and the village that surrounds you that will help raise your business - for that we are grateful. We often say adversity is the breakfast of champions and during the year 2020 we had adversity for breakfast, lunch, dinner, and 2 snacks.'

Supporting small businesses has always been at Pinterest's core, and as we recover from the COVID-19 crisis, this is more important as ever. In fact, according to the Shop Small Summer Study from American Express, 47% of small businesses²say they are concerned about their business' profits over the next few months when their regular customers travel during the summer. And 75% of consumers say they would shop with small businesses more often if there were more ways to do so. That's why American Express is collaborating with Pinterest to make it easy for consumers to support small businesses this summer, as part of the company's year-round efforts. Shopping small over summer weekends alone can help inject over $27 billion into the national economy³.

'At American Express we understand how vital small businesses are to our communities and are always looking for opportunities to provide consumers with interactive and immersive ways to Shop Small,' says Walter Frye, Vice President of Global Brand Engagement & Design at American Express. 'Inspiration plays a critical role in the decision process and we know the Shop Small Summer Pinterest Shop will inspire consumers looking to support small businesses this summer.'

The Pinterest Shopwas launched in November 2019 with a selection of small businesses to shop from for the holiday season and has since featured more than 150+ small businesses. Over the last three years, the Shop has curated edits for the 50th anniversary of Earth Day - featuring Lauren Conrad's eco-friendly brand The Little Market, for National Black Business Monthfeaturing Black-owned fashion and beauty brands (featuring supermodel Liya Kebede), a selection of the most searched holiday gift ideas on Pinterest (from 120+ merchants) and last March, a women-owned small businesses edit from around the world for International Women's Day.