04/25/2024 | Press release | Distributed by Public on 04/25/2024 12:17
This Financial Literacy Month, the Consumer Bankers Association (CBA) is proud to showcase the many ways America's leading retail banks promote financial literacy through volunteer programs, after school workshops, online initiatives, and more. These efforts reflect the industry's commitment to promote the financial well-being of all consumers, helping to ensure they are well positioned to thrive in an ever-evolving economy and achieve their American Dream. In the blog below, CBA profiles how six member banks are working to deliver on this mission across the communities they serve.
Regions Bank
Regions Bank is committed to helping people build financial confidence through more personalized, one-on-one guidance at branch locations throughout the Southeast, the Midwest and Texas. And this daily priority is complemented by Regions Next Step®, the bank's year-round, no-cost financial wellness program. Next Step tools and resources are available to anyone at www.regions.com/nextstep. Also, in celebration of Financial Literacy month, Regions is building on its commitment to financial wellness through several programs, including:
The Regions Greenprint® experience invites people to work one-on-one with experienced bankers to create free, personalized financial plans. These plans are custom tailored to help people reach their own, unique goals. While Regions is hosting special Greenprint events at select branches during April - and in the coming months - a Greenprint conversation is available anytime simply by visiting a Regions branch. Additional information on the service can be found here.
Citizens
Citizens works with nonprofit organizations to support financial empowerment to close the wealth gap and empower communities. In March, the bank announced its commitment of over $2.4 million dollars to more 137 nonprofits in the communities it serves.
First Horizon Bank
Partnering with Operation HOPE, First Horizon Bank offers free financial empowerment workshops in five different states designed to help everyone - from children to small businesses - better understand their finances. Learn more here.
SoFi
As a part of its partnership with the NBA, SoFi teamed up with Boston Celtics player Jayson Tatum to launch the SoFi Generational Wealth Fund, with an initial $1 million donation to promote financial literacy for years to come.
Fifth Third Bank
Fifth Third Bank kicked off Financial Literacy Month with a series of free financial literacy programs for youth across the state of Indiana. In an interview, Fifth Third Vice President of Community and Economic Development Nashelle Frazier stressed the importance of a strong financial foundation for students to help them succeed later in life.
Capital One - Digital Financial Literacy Survey Results
Last month, the Capital One Insights Center released new research on consumers' financial and digital literacy rates. The survey engaged 3,000 consumers across the United States, measuring digital literacy by evaluating digital safety knowledge; it evaluated financial literacy through core financial concepts like credit, debit, and interest.
Based on the survey's findings, the Insights Center encourages financial educators to meet consumers where they are, especially because consumers of all digital and financial literacy levels indicate that they prefer to manage their finances online. Capital One has also partnered with Khan Academy to offer free online financial literacy courses to help bridge this gap. To read the full Insights Center article and survey methodology, click here.
To see some more bank tools on building financial literacy, check out CBA's post on X from the start of Financial Literacy Month.