01/26/2022 | News release | Distributed by Public on 01/25/2022 22:11
by Vivian Yang
Argentina's red shrimps, Chilean cherries, Danish butter cookies, Malaysian durians and Sri Lanka's Ceylon tea… As the Chinese spring festival draws closer, Chinese consumers' demand for imported foreign specialties is also rising as sales data shows on JD.com.
It is high time for JD couriers to deliver these festival goods and gifts to millions of Chinese families. To some lucky Beijing residents' surprise, they find their orders appeared at their doorsteps together with the ambassadors of the countries where the products originate.
These ambassadors to China from Argentina, Chile, Denmark, Georgia, Malaysia, Moldova, Peru, Rwanda, and Sri Lanka, are invited by JD.com as special delivery envoys who embarked on the mission to shadow JD's busy couriers in driving the electric tricycles, trotting through residence and office compounds and climbing up old building stairs, in order to meet face-to-face with Chinese customers who fancy their countries' products and culture and exchange their respective stories for deeper mutual understanding and friendship.
These undercover missions in which some of the ambassadors dressed in JD couriers' red uniform and wore the company's employee badges with their honorary title of "Chief Promoting Officer", started on Jan 5, before the launch of the Chinese New Year (CNY) Grand Promotion on January 9th until the "little new year" day, which falls on the 25th this year and traditionally marks the official beginning of the spring festival preparation, also known as the Festival of the Kitchen God, which explains the reason why most of the ordered products are for eating and drinking.
All the products involved in this plan are imported by JD Worldwide, the cross-border e-commerce and JD Fresh, the fresh produce department of JD.com. Some highlights of the delivery mission include:
Moreover, Peruvian ambassador H.E. Luis Quesada sent chocolates, quinoa and alpaca dolls; Danish Deputy Head of Mission Dorthe Lange delivered cookies selections; and Malaysian Ambassador H.E. Raja Dato' Nushirwan Zainal Abidin delivered durians and pineapple cakes to Chinese customers.
Due to the travel quarantine restriction, Italian Ambassador to China, H.E. Luca Ferrari assigned Mr. Gianpaolo Bruno, Trade Commissioner of Italian Trade Commission Beijing Office, to participate this event on his behalf. Mr. Bruno delivered Italian Chocolate to a customer surnamed Zhang, who is a veteran industry designer and loves Italian chocolate all his life. Zhang is innovating his design on ski boots, targeting Winter Olympics in Milan 2026. Bruno and Zhang both wish the great success of Beijing and Milan Winter Olympics.
In the past two years from 2020 to 2021, JD spent more than 310 billion RMB or $43.3 billion USD on imported products purchase, serving as the primary gateway for international brands to China and driving cross-border consumption on the Chinese market.
On the logistics side, this year marks the 10th year in a row that JD.com commits to non-stop delivery service in all parts of the country during the Spring Festival holidays, ensuring that customers across the country can receive their orders on time.
In addition, JD.com is named the exclusive interactive partner for the China Media Group's Spring Festival Gala 2022, the most-watched television program in the world. The company will give out 1.5 billion RMB or $240 million USD worth of virtual red envelopes and physical gifts via JD's APP during the festival celebration campaign from January 24th to February 15th.