05/09/2024 | Press release | Distributed by Public on 05/09/2024 17:12
Attorney General Ellen Rosenblum today announced a $10.25 million, 50-jurisdiction settlement with AT&T Mobility, LLC, Cricket Wireless, LLC, T-Mobile USA, Inc., Cellco Partnership, d/b/a Verizon Wireless, and TracFone Wireless, Inc. (collectively, the "Wireless Carriers"), which resolves the state attorneys general investigations into the Wireless Carriers' deceptive and misleading advertising practices. Oregon will receive $362,838.66 for its portion of the settlement.
"Mobile phones are a necessity of life, and Oregonians deserve to know exactly what they're paying for when they purchase one," said Attorney General Rosenblum. "Protecting consumers from false and misleading advertising is a cornerstone of our work, and this settlement is a great example of the power of working together across state and party lines," said Rosenblum, who is currently serving as president of the bipartisan National Association of Attorneys General.
The terms of the settlements address the common misleading advertising practices of the Wireless Carriers, including misrepresentations concerning: (1) "unlimited" data advertisements, which failed to clearly and conspicuously disclose material limitations; (2) "free" phone offers, which failed to clearly and conspicuously disclose material conditions; (3) monetary incentives to "switch" wireless networks, which failed to clearly and conspicuously disclose how the monetary incentives would be provided; and (4) wireless carrier plan comparisons, which failed to disclose material differences.
The settlement terms will, among other things, require the Wireless Carriers to:
Attorney General Rosenblum thanks the DOJ's Consumer Protection team for their hard work securing this settlement.