09/14/2022 | Press release | Distributed by Public on 09/14/2022 04:08
Commerce is a global industry, with global opportunity. That's why, in 2021, we launched Shopify Markets to remove the barriers to cross-border selling and empower Shopify merchants to become global by default. Since then, more than 175,000 merchants across the world have used Markets to help launch their international businesses. In the US, merchants using Shopify Markets sell into 14 other countries on average.
"Using Shopify markets has been a game changer for us. It has given us transparent, easy-to-digest data that helps inform how we are performing globally," said David Wiggins, Head of Ecommerce at Walk London. "Utilizing this data has also allowed us to make more strategic marketing decisions, such as offering an improved shipping service, more localized payment methods or introduce new languages appropriate to specific markets. This all helps fuel our growth strategy."
Now, we're building on the success of Shopify Markets with the launch of Shopify Markets Pro and Shopify Translate & Adapt to make cross-border commerce even easier for Shopify merchants who want to accelerate their global expansionwithout adding complexity.
Shopify Markets Pro is our native merchant-of-record solution powered by our partnership with Global-e that makes it simple for Shopify merchants to expand their businesses globally to 150+ countries overnight. Here's how:
"Shopify Markets Pro has simplified and scaled our global expansion strategy without adding any of the complexity that we would typically face when selling to international consumers," said Jake Allain, COO at State & Liberty Clothing Co. "Understanding the nuances of global markets is a daunting task, and having that managed for us by Shopify, the platform we're already using to build our business, has allowed us to focus on designing high quality products."
"Whether selling internationally for the first time, or scaling a nascent part of their business, merchants are faced with new and evolving complexities, like tax, duties, pricing, language and payments. With Shopify Markets Pro, and our partnership with Global-e, we're empowering merchants to rapidly scale their international sales using a merchant-of-record solution that would typically be inaccessible to independent brands," said Rohit Mishra, Director of Product at Shopify. "And because Markets Pro is integrated directly with the Shopify admin, it gives merchants a single, unified view of their business-no matter where they're selling."
Learn more about how Shopify Markets and Shopify Markets Pro can help with international expansion here.
International commerce is all about the details. Consumers expect a localized experience. Shopify Translate & Adapt, a new app that works with Shopify Markets and Shopify Markets Pro, will help merchants quickly and accurately localize the customer journey. Here's how:
"Shopify Translate & Adapt has become a key component of our localization strategy," said Gerard Justo Romero, Ecommerce Operations Specialist at Alohas. "As a global brand, it's important that we provide a familiar shopping experience for Alohas buyers no matter where they are. Shopify's new translation app makes that simple, and has become a vital resource in our translators' toolkit."
"Expanding to new markets without a localized consumer experience means you're leaving untapped potential on the table," continued Mishra. "Shopify Translate & Adapt overhauls how Shopify merchants can build high-touch storefronts for each market, all from a single store and platform, and we think it'll be a game changer for increasing consumer empathy and conversion."
This is just the beginning: we're continuing to make cross-border commerce not only accessible, but simple. Here's a few of the updates merchants can expect soon:
Shopify Markets Pro is available in early access to US merchants starting today. Learn more here.
Shopify Translate & Adapt is available to all merchants globally starting today. Learn more here.
*Based on a Shopify study conducted in April 2021
**Based on a Shopify study conducted in from September 1st, 2021 to February 28, 2022 excluding Black Friday/Cyber Monday weeks (November 10 - December 08, 2021)
***Based on a Shopify study conducted from March 22, 2021 to May 7, 2021