Group Lotus plc
Group Lotus plc
10/21/2021 | Press release | Distributed by Public on 10/21/2021 03:03
Lotus x Norton & Sons: the world’s most exclusive driving jacket
- Two iconic British brands collaborate on bespoke lightweight technical driving jacket
- Norton & Sons, iconic 200-year-old Savile Row tailoring business, now led by designer Patrick Grant
- Unique handcrafted garment 'For The Drivers', available exclusively to customers of £2million Lotus Evija hypercar
- Timeless design draws on both brands' core values of light-weighting, performance-oriented contemporary design and sporting durability
- Watch an exclusive film about the project at https://youtu.be/iCe3BUhEZJY
(Hethel, Norfolk / Savile Row, London - 21 October 2021) - Bringing together the very best in British craftsmanship, Lotus has collaborated with globally renowned Savile Row tailor Norton & Sons to create a unique lightweight luxury driving jacket.
It is arguably the world's most exclusive driving jacket. It is only available to customers of the Lotus Evija, the world's first British all-electric hypercar, who will spend in the region of £2million to have the chance to buy the garment.
The jacket's classic design draws on the core values and DNA inherent in every product that both Lotus and Norton & Sons create - performance-oriented, lightweight contemporary design, advanced technical materials and sporting durability.
Norton & Sons was founded in 1821, exactly 200 years ago, and in the 1860s moved to its current address at 16 Savile Row, in the heart of London's Mayfair district. Every Lotus Evija customer, male or female, is offered a personal appointment at the shop, where they will experience the unique luxury of the Norton & Sons bespoke service.
With outstanding attention to detail, they will be measured and fitted and a unique pattern for their driving jacket will be drafted by hand by Norton & Sons' master cutter. Each jacket will be individually hand-cut and hand-sewn, with the resulting garment being as unique as each Lotus Evija. It is the ultimate driving jacket to complement the ultimate road car.
The jacket's unique design was created jointly by Norton & Sons Design Director Patrick Grant and Lotus Design Director Russell Carr. Together they drew inspiration from the Lotus Evija hypercar and the car company's glorious and successful racing heritage.
The jacket is made from a superfine lightweight water-resistant merino wool/nylon technical textile manufactured in Italy by Loro Piana, and features state-of-the-art Cobrax and Riri hardware. The overall shape echoes that of Team Lotus pitlane jackets of the early 1970s, seen at the racetracks of the world and worn by Lotus founder Colin Chapman and iconic motorsport heroes of the era including Emerson Fittipaldi and Mario Andretti.
The shape of the front pocket outlined with twin red stitching is drawn from the striking design of the Lotus Evija's 'ribbon' tail light. Detailing on the nape of the neck, both inside and outside the jacket, repeats that motif and features a golden number 16 - the Savile Row address of the Norton & Sons' shop. Other tributes to Lotus heritage include three underarm ventilation eyelets inspired by the Lotus Elan 1600 triple tail light design.
The technical eyelet knit lining is breathable, perforated to reduce weight and includes a pocket perfectly sized to take the Lotus Evija key. There is also a unique label celebrating the collaboration; it features the Norton & Sons wordmark, the Lotus roundel and strapline 'For The Drivers', and a new silhouette of the Lotus Evija hypercar penned by Anthony Bushell, the car's lead exterior designer.
Patrick Grant, best known as a judge on hit BBC TV Show The Great British Sewing Bee, commented: "When I was a kid, Lotus was the sports car everybody wanted. It was what James Bond drove and was the dominant team in Formula 1. To get the chance to explore the extraordinary Lotus racing archive, and to design a piece of clothing that takes its inspiration from such iconic 1960s and 1970s designs, was both a challenge and a thrill."
Russell Carr added: "We wanted to work with Patrick and the Norton & Sons team to create the ultimate driving jacket for Lotus Evija owners. I'm delighted with the result, which exemplifies everything Lotus and the Evija stand for - premium British craftsmanship and quality, exceptional performance and a timeless design."
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About Norton & Sons
Norton & Sons was established on London's Strand in 1821 by English tailor Walter Norton who built a thriving business in the City of London. Walter's son James Norton joined the firm and in 1859 was granted the Freedom of the City of London in recognition of his services to tailoring. In the 1860s Norton & Sons moved to Mayfair, join the swelling ranks of bespoke tailors in the heart of Savile Row.
Norton & Sons continued to thrive in the latter half of the 20th century incorporated the celebrated Savile Row houses Hammond & Co, E. Tautz & Sons, J. Hoare & Co and Todhouse Reynard. Between these illustrious houses are proudly held ancient Royal Warrants to four successive British monarchs as well as warrants to the royal households of Austria, Belgium, Denmark, Italy, Prussia, Spain, and Portugal. The company has also clothed to two US Presidents.
Norton's made a name for dressing sportsmen and adventurers such as the young Winston Churchill, for whom they made everything from dinner suits to racing silks. They clothed many of the best dressed men of the past two centuries, including King Edward VII, Cary Grant, Bing Crosby and Anthony J Drexel Biddle, America's Best Dressed Man.
Norton's tailors developed an expertise in lightweight clothing for customers bound for Africa and the East; Lord Carnarvon was wearing a Norton & Sons suit when he opened Tutankhamen's tomb. Their contemporary lightweight unstructured tailoring continues this tradition.
The house enjoyed a long association with the famed British Couturier Hardy Amies. This close connection to the world of fashion and luxury is retained to this day with Norton's making for celebrated designers including Christian Louboutin, Alexander McQueen, Kim Jones and Christopher Kane. They work with several of the world's most revered luxury brands.
The Norton & Sons name has only ever been attached to the finest tailored clothing. They have no licences anywhere and have just one address; 16 Savile Row.
About Patrick Grant
Director of Norton & Sons, E. Tautz, Hammond & Co, Cookson & Clegg and Community Clothing.
Patrick's career in fashion began in 2005 when he took over as Director at Savile Row tailor Norton & Sons. He followed this with the relaunch of menswear brand E. Tautz in 2009.
In December 2010 he won the Menswear Designer of the Year award at the British Fashion Awards and in May 2015 he was awarded the BFC/ GQ Designer Menswear Fund.
He has also successfully rebuilt the Hammond & Co brand, revitalised Lancashire based clothing manufacturer Cookson & Clegg, and launched Community Clothing, a social enterprise working to create and sustain jobs in the UK textile sector.
Frequently appearing in best dressed lists in the UK, Patrick has been a regular fixture in GQ's 50 Best Dressed Men and was also named in Esquire Magazine's Most Stylish Men in the World. He is included in the Business of Fashion 500 index of the most influential people in global fashion.
Past collaborations include Barbour, Cartier, Jaguar, Citroen, Mercedes, Bentley, Trickers and John Lobb.
Patrick is a regular on television and radio as a commentator on the British fashion, clothing and textile industries. He has been a contributor to several major television documentaries including Savile Row, Harris Tweed, and The Perfect Suit, but is best known for his role in the hit BBC1 Series The Great British Sewing Bee, which has been nominated for several awards including the Royal Television Society and the National Television Awards.
He has written on diverse subjects for many titles including GQ, The Financial Times and The Times. His book 'Original Man' was published by Gestalten in 2014. He is a regular lecturer at schools and colleges across the UK.
In 2013 Patrick was made Honorary Professor at Glasgow Caledonian University's School of Business and Society, in 2016 he was elected a Fellow of the Royal Society of Arts, and in 2017 he was awarded an Honorary Doctorate by Heriot Watt University's School of Textiles and Design. In 2018 Patrick was named Co-Chair of HRH The Prince of Wales's charity 'Future Textiles', an organisation working to sustain skills and create jobs in the UK's garment making industry. In April 2018 he gave a TED talk entitled 'Why we should all feel uncomfortable in our Clothes' on reshaping the fashion industry to make it better for people and for the planet.
Patrick was born in Edinburgh on 1 May 1972. He is currently living between Lancashire and London.