Hamburg, October 7, 2021 - In view of the 'International Day of the Girl' on October 11th, Beiersdorf announces the expansion of its 'Empowering Girls' mission to Europe: a new, regional partnership with Ashoka, the world's pioneer and leading organization in social entrepreneurship. The 'Empowering Girls' mission had been launched at the end of 2020 with two long-term NPO (non-profit organizations) partnerships with Plan International and CARE, in Latin America and Africa.

For Beiersdorf, the vision of an inclusive society plays an important role in its Sustainability Agenda CARE BEYOND SKIN. With this, empowering girls and fostering systemic change is at the heart of the company-wide initiative. Vincent Warnery, CEO of Beiersdorf states "We are committed to invest in a sustainable and diverse world by empowering girls. It is our contribution to foster a cohesive society, where girls play an important role. Thanks to our trusted partnerships with Plan International, CARE and Ashoka, we can make a difference."

All 'Empowering Girls' projects are part of the 50 million Euro Covid-19 Aid Program launched by Beiersdorf at the beginning of the pandemic in March 2020. They aim to support communities in dealing with the Covid-19 pandemic. The actions to mitigate Covid-effects for girls and young women, who are among the most vulnerable and hardest hit, show measurable progress to date: since the start of the partnership with Plan International and CARE, almost 100,000 people across nine countries have been reached with the dedicated local programs. By 2023, Beiersdorf wants to reach more than 300,000 people directly and indirectly through its 'Empowering Girls' projects in Africa and Latin America.