Casey's General Stores Inc.

09/08/2021 | News release | Distributed by Public on 09/08/2021 05:16

Behind the Breakfast with Chef Farrokh

This product is unique compared to our other breakfast items, because it didn't exist before; it kind of came out of the blue. The challenge has always been, what else can we do with our made-from-scratch dough, right?Guests love it, our team members have worked with that dough plenty of times, so what else can we do with it?

One particular day, I had a different version of it that would basically look like pita bread. I created a pocket in this circle of dough and then stuffed it with goodies, and then my colleagues and I tried it, and we loved it. From there, it turned into a sort of panini, and even was something like a stuffed pizza for a time, but we wanted it to be something different from pizza, something new.So with both direction from data and my own personal inspiration, a nice combination of the two, it became what you see in stores today.