The Bidstack Bulletin: Read about our two new partnerships, and more!

Last week, Bidstack announced a new partnership with Motionlab Interactive for their mobile game PDC Darts Match. The game has amassed close to 4 million downloads and is officially endorsed by the PDC. The partnership will help to strengthen Bidstack's stadium vertical, offering brands a total of five unique sports.

In a second announcement, Bidstack revealed a new partnership with Turkish developer Suji Games. The partnership will begin with the free-to-play simulation title Hyper Airways, growing Bidstack's in-demand hyper-casual vertical, helping brands to build brand awareness whilst protecting the gaming experience.

The IAB have released a new Framework providing a standardised set of terms for the gaming and esports advertising market. Amongst others, Bidstack also contributed to the development of this framework, helping the industry to take an important step towards building scalability across gaming and esports advertising.

Last week, Riot Games announced LCS Game Changers, a week-long event in which some of the most talented young, female players in the League of Legends scene will be scouted by professional and amateur teams to help 'create a more diverse and inclusive professional esports ecosystem'.

In this article, Sheppard Mullin's Esports and Games Team members Sidney Fohrman and Hayley Silvertown discuss the growing relationship between esports, games and music. They talk about the increasing opportunity gaming and esports has brought for the music industry, such as the Roblox Metaverse, which is set to bring more Sony artists into the virtual world.

Last week at Gamescom, Microsoft unveiled their plans to bring cloud gaming to Xbox consoles later this year. American tech giants like Microsoft, Google and Amazon are betting on a future of video games beyond consoles, where subscription services and software will play a much greater role.