10/15/2021 | Press release | Distributed by Public on 10/15/2021 13:43
Live-action videos and full-length album created and produced by WildBrain Spark's digital studios launching on YouTube and digital music streaming platforms
New York, NY - October 15, 2021 - WildBrain, a global leader in kids' and family entertainment, is launching brand-new original Teletubbies music content this Fall consisting of ten digital-first music videos and a full-length album titled Ready, Steady, Go!. Targeted at preschool audiences, the album is the first music release from the Teletubbies in over twenty years and is part of a multi-tiered franchise relaunch from WildBrain leading into the Teletubbies' 25th anniversary in 2022. The new videos and music tracks were created and produced by WildBrain Spark, the company's premium kids' and family AVOD network and digital studios.
The first four videos - "Ready, Steady, Go!", "Peek-A-Boo", "Silly Things" and "Explorer" - premiered in September on the official WildBrain Teletubbies Channel on YouTube. An additional video drops each Saturday until November 20. The audience-led digital launch strategy utilizes WildBrain Spark's unique approach to content creation, leveraging its deep understanding of how audiences consume content to inform storytelling, and ensuring the premium animated and live action content is optimized for digital platforms.
With global distribution by Universal Music Canada and Virgin Music Label & Artist Services, the full Ready, Steady, Go! album drops on digital music streaming platforms worldwide on October 15 and will also be available on CD. Created for kids and parents to enjoy together, Ready, Steady, Go! is filled with fun songs influenced by contemporary pop and dance music - all with a playful Teletubbies twist.
To support the music videos and album launch, WildBrain is executing an extensive global marketing, PR and social media campaign that incorporates the playfulness and fun that the Teletubbies are universally known for, as well as some other recognizable faces, including UK celebrity and singer Peter Andre filling the role of the Teletubbies band manager for their return. The Teletubbies have embarked on an international tour to promote the content, with broadcast appearances in the US and UK, and WildBrain will also be partnering with global influencers during the launch period and hosting music-themed events for families in the US and UK into 2022.
Michael Riley, Chief Brands Officer at WildBrain, said: "As we gear up to celebrate the Teletubbies' 25th anniversary in 2022, we thought there's no better way to kick-start the party than with brand new original music. With music and dance being a leading genre for kids' entertainment on YouTube, the videos and album bring loads of fun, positivity and catchy tunes encouraging everyone to get up and move. It's shaping up to be a hugely exciting launch and we can't wait to see fans enjoying this new music around the world."
As well as recording a new album, the Teletubbies have been busy recently delighting fans with a satirical OK! Magazine break-up exposé, a Pride Month charity fashion collection, a "TubbyCoin" cryptocurrency April Fools prank and a surprise New York Fashion Week take-over by Tinky Winky.
Ready, Steady, Go!lyrics and composition:
For more information, please contact:
Aimee Norman at The DDA Group
+44 (0) 7957 564 050
For almost 25 years, WildBrain's Teletubbies have been engaging and entertaining audiences across multiple generations. Seen and heard on broadcasters and streaming platforms around the world - including 29 highly popular YouTube channels on the WildBrain Spark network - the Teletubbies offer hours of video and music content for fans of every age. Through their exuberance and curiosity, Tinky Winky, Dipsy, Laa-Laa and Po foster the developing imaginations of preschoolers in a delightful world filled with joyous exploration, visual anticipation, and silly surprises. Extensive social media touch points have also seen the Teletubbies become beloved pop culture icons for older fans, adored by celebrities and culture setters around the world. As a lifestyle brand, Teletubbies continues to captivate audiences by participating in pop culture conversations. The Teletubbies are owned by WildBrain, a global leader in kids' and family entertainment. Follow the Teletubbies on Twitter and Instagram via @TeletubbiesHQ.
At WildBrain we inspire imaginations to run wild, engaging kids and families everywhere with great content across all media. With approximately 13,000 half-hours of filmed entertainment in our library - one of the world's most extensive - we are home to such brands as Peanuts, Teletubbies, Strawberry Shortcake, Yo Gabba Gabba!, Caillou, Inspector Gadget, Johnny Test and Degrassi. At our 75,000-square-foot state-of-the-art animation studio in Vancouver, BC, we produce such fan-favourite series as The Snoopy Show, Snoopy in Space, Chip & Potato, Carmen Sandiego, Go, Dog. Go! and more. Our shows are enjoyed worldwide in more than 150 countries on over 500 streaming platforms and telecasters, and our AVOD business - WildBrain Spark - offers one of the largest networks of kids' channels on YouTube, garnering billions of views per month from over 245 million subscribers. Through our leading agency, WildBrain CPLG, we also license consumer products and location-based entertainment in every major territory for our own properties as well as for our clients and content partners. Our television group owns and operates four family entertainment channels that are among the most viewed in Canada. WildBrain is headquartered in Canada with offices worldwide and trades on the Toronto Stock Exchange (TSX: WILD). Visit us at wildbrain.com.
About Virgin Music Label & Artist Services
Virgin Music Label & Artist Services is a network of regional hubs strategically positioned in the world's leading music markets that delivers premium artist and label services to the industry's most dynamic entrepreneurs and independent talent. Founded on the spirit and ethos of the Virgin brand, long synonymous with disruptive innovation and musical creativity, Virgin Music Label & Artists Services provides artists and labels with global and regional solutions and resources from fully staffed operations across major music markets, including the fast-growing Latin music territories, with more to come. Since its launch earlier this year Virgin Music Label & Artist Services has opened divisions in the U.S., Japan, U.K., Germany and Central Europe, Canada, France, Australia & New Zealand, Sweden and across Latin America and Iberia, with further markets to launch in the coming months.