06/06/2019 | Press release | Distributed by Public on 06/06/2019 07:53
● Our Pride Shake - For the second year, Shake Shack will be launching a Pride Shake - a cake batter shake topped with rainbow glitter sprinkles (starting at $5.69). The shake will be available for the month of June at all US locations (excluding stadiums, ballparks, transit centers and airports). Photos found can be found here: https://shakeshack.sharefile.com/share/view/s4bd7df203c64089b
● Our Retail Collection - Shake Shack will also be debuting a limited-edition capsule collection [https://shop.shakeshack.com/category/pride-collection]! Launched on June 1st, the collection consists of a crop top ($25), a classic tee ($20), a baseball cap ($20), Bombas socks ($14) and a laser cut acrylic rainbow burger chain from ISLYNYC, the official jewelry sponsor of World Pride ($150 -only two available!). Photos of the collection be found here: https://shakeshack.sharefile.com/d-s87368586ad24d4bb
● Giving Back - In support of their critical work in the community, Shake Shack is pledging $25,000 to The Trevor Project this June. The Trevor Project is the leading national organization providing crisis intervention and suicide prevention services to lesbian, gay, bisexual, transgender, queer & questioning (LGBTQ) young people under 25. All proceeds from the retail collection will be contributed to this donation.
● Showing Our Pride- All month long Shake Shack will be featuring a few team members in the LGBTQIA+ community who help shape the fabric of the company culture and inspire us every day - follow their stories all month long @shakeshack. Additionally we'll be marching in the NYC Pride Parade on June 30th and participating in local Pride celebrations all over the country! Make sure to come out and celebrate with us!