Stora Enso Oyj

02/18/2021 | News release | Distributed by Public on 02/18/2021 03:36

Stora Enso and Junghans collaborate to deliver official watch of the FIS Nordic World Ski Championships in Oberstdorf

Published 18 February 2021
The presenting sponsor Stora Enso and the official timing partner Junghans have joined forces to deliver the official watch of the FIS Nordic World Ski Championships in Oberstdorf 2021. The new mechanical sports watch by Junghans, 1972 Automatic FIS Edition, will be wrapped in a box made from the renewable board Ensocoat by Stora Enso.

The official championships watch has the striking design of the 1972-line by Junghans, and embodies both the company's timekeeping history, as well as the fascination with winter sports. A rotatable ring surrounding the dial indicates a second time zone while setting highlights in red and blue - the official championship colours. A snowflake engraving on one of the screw-down crowns and the back case, showcasing a special FIS Nordic World Ski Championships engraving, are sophisticated design features. Each timepiece has an individual serial number, emphasizing its limited availability while being unlimitedly fascinating.

'This watch is a perfect combination of athletic dynamics and technical precision, capturing the passion of winter sports,' says Matthias Stotz, CEO, Junghans.

Sustainable design

Sustainable design is in focus for both Stora Enso and Junghans. The design of the watch box is aligned with the sporty and exclusive style of the watch itself. The watch comes in an elegant box-in-box solution displaying a unique structural 3D-effect with the snowy winter mountains. The watch box is made from Ensocoat by Stora Enso, a renewable and recyclable luxury packaging board.

'I was inspired by origami and wanted to create a design that goes hand in hand with the premium and sporty style of the watch,' says Outi Honkavaara, Packaging Designer, Stora Enso.

Limited edition - only 500 watches worldwide

The official watch of the Nordic World Ski Championships is limited worldwide to 500 pieces only and will be available from now on at selected retail partners.
Four athletes will get their very own watch from the 1972 Automatic FIS Edition at the end of the individual competitions: With its Junghans Award, the company honours the four athletes who fly the furthest in the individual ski jumping competitions.

The FIS Nordic World Ski Championships will take place in Oberstdorf, Germany 23 February-7 March 2021.