08/20/2021 | Press release | Distributed by Public on 08/19/2021 21:50
Aristocrat Leisure Limited (ASX: ALL) today announced that it has entered into a number of deals to further expand its world-class Digital game development capability, in line with its growth strategy. The investments are strongly aligned to targeted genres, particularly the highgrowth casual and merge segments where Aristocrat Digital already has a presence, and the social casino segment, in which the business has a market-leading position globally.
In total, three new studios will join Aristocrat Digital, deepening the business' access to game development talent and studio capabilities in top-tier mobile game talent hubs across Northern and Eastern Europe. Details are as follows:
Aristocrat Digital's CEO, Michael Lang, said 'These deals are consistent with Aristocrat's successful strategy of bringing more world-class game development talent and capability into the organisation to expand our game pipeline and sustain our strong growth momentum in
'We are thrilled to welcome Futureplay, Northern Stars and Playsoft to the Aristocrat Digital family, given their impressive track records in game development, creativity and innovation. Coupled with Aristocrat Digital's ambitious strategy, global scale, marketing and investment
capabilities, we look forward to helping our new colleagues reach new heights as part of Aristocrat.'
'We will continue to be active in pursuing global talent and studio deals that accelerate our growth strategy, alongside our sustained proven focus in driving organic growth and abovemarket results' Mr Lang concluded.
About Aristocrat Digital
Aristocrat Digital is the digital, social free-to-play games business of Aristocrat Leisure Ltd (ASX: ALL). Aristocrat Digital has ~2,300 employees globally in over 14 locations. Aristocrat Digital has a high quality and diversified portfolio of successful game titles spanning social casino, mid core, strategy, role play games, action and key casual genres. Aristocrat Digital is comprised of three major operating businesses in Plarium Global (Israel), Product Madness (UK) and Big Fish Games (US), boasting world-leading creative talent, live ops and marketing capability and a strong commitment to investment in innovation and growth.
Futureplay was founded in early 2015 by a team of five Finnish gaming veterans who shared a vision to transform the way mobile games are played around the world. Based in Helsinki, the company has released six titles that have been played by 140 million people worldwide. Futureplay focuses on creating beautifully designed, approachable, and easy-to-play mobile games including their idle gaming catalog Idle Farming Empire, Idle City Empire, Idle Crafting Empire and Idle Tuber Empire. Redwings's MOCCA (Massive Online Casual Competitive Arena) game, Battlelands Royale, was the first in the battle royale genre truly made for mobile which became a global hit and was named one of Google Play's Best Games of 2018. For more information see www.futureplay.com
Playsoft was founded in 2004 by two gaming enthusiasts and has grown from a small mobile game developer to a leader in mobile content services. Core competencies include live operations, full game development, porting and quality assurance, along with publishing its own titles such as Blade Lords and Tour de France. With offices in Paris and Gdańsk, Playsoft's clients include EA, Ubisoft and Nickelodeon among others. For more information see http://playsoftgames.com.