08/14/2019 | Press release | Distributed by Public on 08/14/2019 07:14
La Quinta® by Wyndham uncovers seasonal bleisure trends with latest survey about summer business travel
PARSIPPANY, N.J.(August 14, 2019) - Summer is peak vacation time for most, but for frequent business travelers it can be a struggle to squeeze in a much-needed vacation between work trips. With its latest 'La Quinta Means Business' national survey, La Quinta® by Wyndham - a trusted hotel brand among career commuters for more than 50 years - unveils the unique trends and challenges for business travelers during the summer season and busy back-to-school months.
The survey offers insight on the distinct experience of business travel in the summer, including surviving stuffy conference rooms, being spotted in a bathing suit by coworkers, squeezing in some time for sightseeing and rushing to make it home in time for back-to-school prep. La Quinta makes it easy for business travelers to succeed in every season with amenities like free Wi-Fi, free breakfast, signature comfortable bedding and the ability to earn and redeem rewards points with Wyndham Rewards.
'Summer business trips can be the perfect opportunity to create new travel experiences by squeezing a little leisure time into the schedule,' said Lisa Checchio, chief marketing officer of Wyndham Hotels & Resorts. 'By understanding the unique needs of business travelers in the summer - whether that means free, high-speed Wi-Fi to stay connected with kids as they head back to school, a comfy space to recharge between meetings, or the opportunity to earn points they can later redeem on a well-deserved vacation through Wyndham Rewards - La Quinta empowers road warriors to make the most of their summer business trips.'
SURVEY SAYS: SUMMER IS BLEISURE SEASON
La Quinta's survey tapped into the mindset of today's business traveler during the busy summer and back-to-school months to determine how the season might impact their decision-making while on the road:
I Need a Vacation
On the Home Front
La Quinta by Wyndham's 'La Quinta Means Business' survey series aims to uncover the realities of business travel and the behaviors and quirks that road warriors exhibit as a result in order to better help them succeed while on the road with the signature amenities they need, including free high-speed Wi-Fi, free breakfast, 24/7 coffee and tea, signature comfortable bedding, modern fitness centers, social gathering spaces, and spacious in-room work areas with charging stations. For more information, visit www.lq.com.
The 'La Quinta Means Business' survey was conducted by Wakefield Research between June 28 and July 8, 2019, using an email invitation and an online survey among 1,000 U.S. business travelers ages 35-54, defined as those traveling for business 10-plus times per year.
ABOUT LA QUINTA BY WYNDHAM
With approximately 915 destinations in North and Latin America, the upper-midscale, pet-friendly La Quinta by Wyndham brand is a bright spot in every travelers' journey. Whether traveling for business or leisure, guests can rest assured, relax, and recharge thanks to the brand's Bright Morning Bed®, free Bright Side Breakfast®, spacious in-room work areas, and free high-speed internet. For more information, visit www.lq.com. Like and follow La Quinta on Facebook, Twitter, Instagram and YouTube. For more information on developing a La Quinta by Wyndham hotel, click here.
ABOUT WYNDHAM HOTELS & RESORTS
Wyndham Hotels & Resorts (NYSE: WH) is the world's largest hotel franchising company, with approximately 9,200 hotels across more than 80 countries on six continents. Through its network of approximately 817,000 rooms appealing to the everyday traveler, Wyndham commands a leading presence in the economy and midscale segments of the lodging industry. The Company operates a portfolio of 20 hotel brands, including Super 8®, Days Inn®, Ramada®, Microtel Inn & Suites®, La Quinta®, Wingate®, AmericInn®, Hawthorn Suites®, The Trademark Collection®, and Wyndham®. Wyndham Hotels & Resorts is also a leading provider of hotel management services, with more than 400 properties under management. The Company's award-winning Wyndham Rewards loyalty program offers over 77 million enrolled members the opportunity to redeem points at thousands of hotels, vacation club resorts and vacation rentals globally. For more information, visit www.wyndhamhotels.com.