Ricegrowers Limited

11/30/2017 | Press release | Distributed by Public on 11/30/2017 01:15

Value-adding Riverina-grown rice one bite at a time

The goodness of Riverina-grown brown rice is now available in an adult bite-sized snack, the latest value-added innovation from leading Australian-branded food exporter SunRice.

SunRice's new Rice Cake Bites have been launched in Coles, Woolworths and Metcash stores across Australia with a forecast volume of around two million packets per year, and plans to take them global in the future.

Developed to provide consumers with a guilt-free, gluten-free, on-the-go snack option, the Rice Cake Bites are made from 100% Riverina-grown brown rice and produced at SunRice's Leeton manufacturing facility.

SunRice Chairman Mr Laurie Arthur said the Rice Cake Bites demonstrated SunRice's strength as an Australian agribusiness with a fully integrated supply chain to innovate and leverage consumer food trends to benefit Riverina rice growers:

'Riverina rice growers are world leaders in productivity, efficiency and sustainability: globally, our growers are the highest yielding and most efficient water users.

'SunRice adds value to the Riverina rice crop through innovation and regional manufacturing operations that employ around 700 staff (primarily in Leeton and Deniliquin in the NSW Riverina). In the Riverina, we now manufacture a range of value-add products, from the new Rice Cake Bites to microwave rice and ready-made meals, and we have also developed a Low GI rice and healthy option products.

'Our innovation is driven by extensive consumer insights and identification of global macro-trends, such as demand for food safety, meal convenience, healthy eating and snacking options, and the 'sushi' revolution.

'Due to our fully-integrated supply chain and the strong reputation of SunRice's branded products, we are perfectly placed to tap into these trends and expand sales across Australia and internationally.'

SunRice developed the Rice Cake Bites following research to understand what Australian consumers desire in a 'better-for-you' savoury snack. Try them for yourself and enjoy all the goodness of SunRice in one bite!

Media inquiries: Sally Edgar, Sauce Communications, 0425 247 133, [email protected]

About SunRice
SunRice is a $1.1 billion global food business and one of Australia's leading branded food exporters. With sales, marketing and operations spanning the globe, we supply domestic markets and close to 50 countries with diverse and nutritious food products, from table rice, flour and snacks, to rice meals and companion animal and livestock products. For more information visit www.sunrice.com.au