05/12/2021 | Press release | Distributed by Public on 05/12/2021 03:16
CEVA Logistics has announced that it has completed a successful Zero Defects Start-up for the full omni-channel distribution of Under Armour's sports apparel products in the UK. This milestone follows CEVA's implementation of Under Armour's U.K. e-commerce business as part of an on-going, multi-year contract.
Chris Walton, Managing Director U.K. and Ireland for CEVA Logistics comments: 'Since signing the initial contract with Under Armour last July, we successfully managed their e-commerce channel through cyber week and the peak trading season, delivering a Zero Defects Start-up. Sustainability was one of the key decision factors when Under Armour chose to base its inventory, previously located in the Netherlands, closer to U.K. consumers. Our teams have also worked closely together to put in place a sustainable packaging model, with the aim of eliminating plastic from the delivery chain wherever possible.'
Craig Jones, Under Armour Senior Vice President Global Distribution & Logistics comments: 'Under Armour continues to invest in its OMNI capabilities across the globe and values the U.K. as a strategic market to develop further its wholesale service model and Direct to Consumer experience. Adding this capability to the U.K. further strengthens our commitment to sustainability, speed to market and as an enabler for a world class customer experience.'