DCCC - Democratic Congressional Campaign Committee

09/16/2020 | Press release | Distributed by Public on 09/16/2020 12:41

DCCC Announces $9 Million Voter Education Initiative Ahead Of November’s Election

Program Will Utilize Digital Organizing, Mail, Voter Contact Over Text and Phones To Ensure Democratic-Leaning Constituencies Understand Their Voting Options

Today, DCCC Chairwoman Cheri Bustos announced the DCCC's $9 million investment in voter education programs ahead of November's election. From now through Election Day, the DCCC will utilize mail, digital, text, and direct voter contact over the phone to educate voters on options for casting their ballots and to develop plans for voting. The DCCC will also use mail, targeted phone banks and text messages to keep voter abreast of their options and make sure they are fully aware of any recent adjustments to the law in their local jurisdictions.

'This election is unprecedented in so many ways, and our approach to reaching voters must meet that moment,' DCCC Chair Cheri Bustos said. ' This is why this education push across, mail, digital and direct voter contact is so critical to our efforts to protect and expand House Democrats' firewall against Republican attacks on Americans' health care.'

The voter education program is the culmination of months of DCCC preparation for an election during a worldwide pandemic.

  • In May, the DCCC launched the Virtual Action Center to continue voter contact and harness unprecedented enthusiasm for Democratic candidates while Americans spent more time at home. Since the Virtual Action Center's launch, the DCCC has signed up over 164,330 volunteers across platforms, held more than 3,850 events, made over 22 million phone calls, and reached nearly 4 million voters via text message alone.
  • Also in May, the DCCC hired 30 Digital Mobilization Directors in swing districts across the country to work with campaign field directors to continue organizing activities virtually.
  • In July, the DCCC briefed Democratic members of Congress on the results of vote by mail tests carried out during the summer's special elections to determine the most effective messaging for convincing voters to turn in mail in ballots.
  • The DCCC has also spent more than $10 million fighting Republican voter suppression efforts in battleground states across the country. Since the pandemic bean, the DCCC has won voting rights lawsuits in California, Nevada, and Texas.

The DCCC entered September with $104.7M cash on hand - $35 million than it had at the beginning of September 2018.

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