03/08/2018 | Press release | Distributed by Public on 03/08/2018 07:10
NEW YORK, March 8, 2018 /PRNewswire/ -- Today, Weight Watchers International, Inc. (NYSE: WTW) ('WW') announced the launch of the WW Healthy Kitchen™: a collection of inspirational and innovative products, content and experiences designed to make it easier than ever to cook and eat healthier at home and on-the-go. Delivering on the company's new purpose to inspire healthy habits for real life, WW will unveil the WW Healthy Kitchen at the 2018 International Home + Housewares Show in Chicago, IL, on March 10-13 and showcase strategic partnerships, including:
'At WW, our goal is to be a partner to everyone on their pursuit toward healthier living,' said Mindy Grossman, President and CEO of Weight Watchers International, Inc. 'We know people today need the tools, inspiration and community to develop healthy habits in their day-to-day lives. Whether through a collection of delicious and satisfying recipes, custom WW kitchen tools, or fresh, quick-prep meal kits, we are delivering the solutions that make healthy eating and cooking accessible, easier, and simpler for all.'
Gibson Overseas, Inc.
As part of the WW Healthy Kitchen, WW is launching a line of more than 100 products and tools - ranging from cookware to storage and meal prep tools - with Gibson Overseas, Inc.
Sample products in the line include:
'For generations, our mission at Gibson has been to provide customized solutions,' said Sal Gabbay, CEO of Gibson Overseas, Inc. 'It's powerful to know by partnering with WW to develop this distinct and superior line of products and tools, we will make a significant impact on people's lives. These products are simple, convenient and specifically tailored to help people eat healthier on their journey to health.'
In an effort to make healthy cooking accessible to everyone, especially those leading busier lives, WW is also working with FreshRealm, LLC, a leading innovator in the fresh foods industry. WW and FreshRealm, LLC will develop WW-branded quick-prep, pre-portioned meal kits and individual fresh food products, which will be available at grocery retail.
'There has been a shift in what people demand as it relates to the food they consume; people are busier so they want convenience, but they also desire fresh foods - whether they are on-the-go or at home with their family,' said Michael Lippold, Founder & CEO of FreshRealm, LLC. 'We're working closely with WW to deliver on all these points with a distinguished product line of healthy and delicious quick-prep meals.'
Chef Eric Greenspan
With the new WW Freestyle program, people have more freedom and flexibility than ever before to eat what they love while learning the skills to help them live their best life. Chef Eric Greenspan has already seen success on the WW Freestyle program, incorporating healthier techniques and approaches to recipe development into his dishes.
'While I am the king of comfort food, WW Freestyle has taught me how to implement healthier choices into my dishes,' said Chef Eric Greenspan. 'The program is empowering and liberating, and the new WW Healthy Kitchen tools make eating and cooking healthier, fun and simple. You can't beat that.'
The launch of the WW Healthy Kitchen follows an earlier announcement that WW will remove all artificial ingredients from products that carry the WW brand. Additional ways the WW Healthy Kitchen will come to life in the near future include the introduction of new kitchen products, content and experiences - from cookbooks to WW cooking classes - with a renewed focus on delivering healthy choices and inspiring healthy habits for real life, for everyone.
About Weight Watchers International, Inc.
Weight Watchers is a global wellness company and the world's leading commercial weight management program. We inspire millions of people to adopt healthy habits for real life. Through our engaging digital experience and face-to-face group meetings, members follow our livable and sustainable program that encompasses healthy eating, physical activity and positive mindset. With more than five decades of experience in building communities and our deep expertise in behavioral science, we aim to deliver wellness for all. To learn more about the Weight Watchers approach to healthy living, please visit www.weightwatchers.com. For more information about our global business, visit our corporate website at www.weightwatchersinternational.com.
FOR MORE INFORMATION, CONTACT:
Brooke Theiss, Weight Watchers
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SOURCE Weight Watchers International, Inc.