03/03/2021 | Press release | Distributed by Public on 03/03/2021 08:32
Tommy Hilfiger announces the launch of its first Jeans Redesign garments made to be more durable and recyclable - two critical components in creating a circular economy. Crafted in-line with the company's 2019 pledge to the Ellen MacArthur Foundation Jeans Redesign project, the denim range will be available online at tommy.com and in select TOMMY HILFIGER and TOMMY JEANS stores beginning March 3, 2021.
Guided by the Ellen MacArthur Foundation's Jeans Redesign project, the seven garments, including five pairs of jeans and two denim jackets, were made with durability, material health, recyclability, and traceability in mind. This was achieved by rethinking the design of the jeans according to circular principles, including using detachable buttons; the replacement of metal rivets with bar tacks; the removal of all metal zippers; removal of the leather patch; and use of 100% organic fabric. To increase durability of the products, each piece features wash and care instructions on the pockets, along with advice on how to repair, donate or recycle the product after use.
'Sustainability has become a driving force for our brand and our business,' said Martijn Hagman, CEO, Tommy Hilfiger Global. 'As a leading fashion brand, we have a responsibility to drive the transition to a circular economy and we are proud to work alongside the Ellen MacArthur Foundation to achieve this. This shift requires a full rethink of the fashion value chain, and these pieces are a testament to the skill, expertise and dedication of both teams as we continue to push the boundaries in both design and manufacturing. This is just one step on our path to creating fully circular products.'
'As a denim industry leader, and one of the first brands to sign up to Jeans Redesign, Tommy Hilfiger is demonstrating how we can all work together to redesign fashion's future,' said Francois Souchet, Make Fashion Circular Lead, Ellen MacArthur Foundation. 'The launch of this collection is an exciting step towards a circular economy for fashion where the clothes we love never become waste.'
The Jeans Redesign collection highlights Tommy Hilfiger's ongoing commitment to eliminate waste by innovating for circularity. To date, Tommy Hilfiger has trained more than 80% of its designers on circular design principles and recently launched Tommy for Life, its first circular business model. Under the Tommy for Life program, the company takes back items from customers and partners, cleans, repairs and resells them, keeping products in use longer. Tommy Hilfiger is also driving transformative change in the denim industry, producing more than two million pieces of lower impact denim, which is finished through a process that uses less water and energy than traditional processes, and becoming the first major company in the denim market to use 100% recycled cotton at scale.
For more information about Tommy Hilfiger's sustainability journey, Make it Possible, and our vision to create fashion that Wastes Nothing and Welcomes All, visit sustainability.tommy.com. Make it Possible is powered by PVH Corp.'s Forward Fashion strategy, a set of 15 priorities designed to reduce negative impacts to zero, increase positive impacts to 100% and improve over 1 million lives across its value chain.
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