Pinterest supports Mental Health Awareness Month and sheds light on emotional well-being

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As Pinterest continues to focus on inspiration and building a positive corner of the internet, this May we are supporting emotional well-being with a continued and deepened focus on mental health for Pinners and Pinployees. Partnerships with Bebe Rexha, #HalfTheStory, and mental health advocates will encourage inspiration and positivity through shared personal stories of perseverance and resilience.

The pandemic has brought mental health to the foreground. A recent surveyconducted by the CDC found 42% of respondents reported anxiety or depression symptoms. We know that Pinners are 20% more likely than the rest of the population to have mental and emotional well-being top of mind during COVID-19¹, and beyond the pandemic these numbers are expected to increase. Overall, searches for mental health awareness month are 2.5x greater this year than last², and as we come out of a challenging year, Pinners seem to be prioritizing their mental health now more than ever.

Searches for the following mental health and well-being topics have increased³:

• Mental health tattoos (13x)

• Mental well-being quotes (11x)

• Yoga meditation space (8x)

• Mental glow up (3.5x)

• Mental health challenge (2.7x)