07/10/2020 | Press release | Archived content

July 10, 2020 — MEMSIC Partners with prisma sales service gmbh in Central Europe

July 10, 2020

MEMSIC, Inc., a leading provider of MEMS motion sensors, has announced the appointment of prisma as its exclusive sales representative organization for Germany, Austria, and Switzerland.This partnership will enable the proliferation of MEMSIC's motion sensor solutions in the rapidly growing Internet of Things (IoT) market in Europe.

prisma has a long history of providing high-tech solutions to Central European market. Their cooperation model enables the adoption of embedded systems that are tailored perfectly to customer needs throughout the analysis, concept, and implementation stages. 'prisma gives MEMSIC additional representation in Central Europe, which has an abundance of key technical customers in the automotive, industrial, and consumer markets,' said Nathan Caughel, MEMSIC's Director of Sales for Americas and Europe. 'We see this as a strategic addition that will expand MEMSIC's sales team and offer increased customer support to MEMSIC customers in the region.'

MEMSIC recently surpassed 2 billion units in cumulative shipments of its industry leading accelerometer and magnetic sensor products. 'Combining the world-leading mCube capacitive accelerometer portfolio with MEMSIC's unique magnetic sensor solutions will enhance our sensor portfolio toward all target markets we are active in throughout Central Europe,' said Tilo Hahn, Managing Director, prisma. 'This addresses perfectly our customers needs for achieving tiny form factor systems and extended battery life time for leading edge applications.'

About prisma
prisma was founded in 1998 as professional technology integrator for innovative business solutions. prisma specialises in semiconductor and system components - from design-in processes and project development to business consultancy. With their many years' experience, they are able to assist by developing and implementing new business ideas in the fields of embedded systems and the Internet of Things. Visit

More about MEMSIC

MEMSIC Inc., headquartered in Andover, Massachusetts, provides advanced semiconductor sensors based on micro-electromechanical systems (MEMS) technology. MEMSIC's unique and proprietary approach combines leading-edge sensor technologies, such as magnetic sensors and accelerometers, with advanced manufacturing approaches to produce extremely small, low-power, and cost-effective solutions for the mobile phone, automotive, consumer, industrial, and medical markets.

For More Information

MEMSIC Inc., One Tech Drive, Suite 325, Andover, MA 0180
Tel: 978-738-0900 Fax: 978-738-0156
Email: [email protected]

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