BMW - Bayerische Motoren Werke AG

07/01/2021 | Press release | Distributed by Public on 07/01/2021 08:37

The BMW Group with MINI at DLD Summer.

Munich. DLD is a global innovation network for digitalisation, science and culture. The MINI brand chose the conference for the world-exclusive unveiling of the MINI Vision Urbanaut as a physical model. As part of its 'BIG LOVE as a vision keynote presentation, MINI also offered insights into how the brand is meeting the challenges of future mobility. More than 40 speakers and a total of 100 participants were expected at #DLDSummer. The BMW Group is an official partner of DLD Summer in Munich.

Physical world premiere of the MINI Vision Urbanaut.
 The MINI brand presented the physical model of the MINI Vision Urbanaut in a world exclusive at DLD Summer. Following the virtual world premiere of the concept in 2020, the model now allows people to experience this vision of future urban mobility in all its facets. It also showcases the modelling expertise of BMW Group Design to impressive effect: every aspect of the model was conceived and built at the MINI Design studios in Munich.

Keynote presentation: 'BIG LOVE as a vision'
 The reveal of the MINI Vision Urbanaut also provided the ideal stage for the 'BIG LOVE as a vision' keynote presentation, in which Bernd Körber, Head of MINI, and Oliver Heilmer, Head of MINI Design, discussed the challenges of future mobility and MINI's answers to them. Renowned journalist Steffi Czerny guided the conversation. The presentation was also live-streamed, allowing a wider audience to examine the role of the social aspect of the community for MINI and how the brand is using clever solutions in its drive to create a more sustainable, optimistic and, above all, typically MINI future.

The vehicle unveiling and keynote presentation can be streamed here: https://dld-conference.com/conference/dldsummer21