12/10/2019 | Press release | Distributed by Public on 12/10/2019 11:41
Homeowners are prioritizing kitchens and bathrooms in the New Year with traditional flare
NEW YORK - December 10, 2019 - 2020 marks a new decade, and Americans are welcoming it with upgrades and updates to their living spaces. A new survey, conducted by the Digital Team at HGTV and Open Mind Strategy, found that more than a third of Americans (38%) are planning to do some kind of home renovation in 2020, which is slightly up from 2019 (36%). Furthermore, men are seemingly more excited about redoing their spaces with this number increasing to 46% for males aged 25 - 44.
'Every day, we bring new trends and design styles to life, and with that, inspire more Americans to recreate these looks and ideas in their own homes,' said Mariel Clark, Vice President of Digital for HGTV. 'From kitchen or bathroom remodels to bedroom decor, HGTV is here to help consumers find the inspiration needed to elevate their spaces, both big and small.'
When comparing 2019 vs. 2020, Americans will continue to prioritize their kitchen (55%), followed by the bathroom (46%), bedroom (41%) and living/family room (24%). The outdoor space is slightly put on the backburner this year (down 7%) versus the dining room (up 1%). In terms of the top five most popular design styles, traditional remains king with over a third of Americans selecting. Meanwhile, a taste for midcentury modern has grown by 11% to 27% from 2019, followed by farmhouse (24%), bohemian (16%) and rustic (16%).
When it comes to traditional design in the kitchen, HGTV's digital experts recommend incorporating neutral hues like creams, whites, light grays or blues. This palette pairs well with natural elements such as marble, brick, stone and wood. As trends evolve into the next decade, be on the lookout for the return of warm tones like tans and beiges and natural wood cabinets in finishes like walnut or oak.
Midcentury modern designers should look to clean lines, geometric and organic shapes and practical 'form follows function' design elements. For home updates, midcentury modern often features matte finishes and textures like woven or shag rugs and wood paneling or grasscloth wall coverings. Small doses of chrome, lacquer, glass or polished brass can make a mid mod statement. While the style can be based on simple, neutral colors like white, black and wood tones, color is making a comeback. Look for bolder hues in green, gold, orange or even retro pastels in turquoise and pink.
Budgeting will be an important factor this year, with 62% of respondents planning to spend less than $2,000 on their renovation. With that in mind, HGTV experts recommend the following ways to cut spending:
'With any of these projects, it's important not to rush into them and to take the time to think through a budget and your goals for the renovation,' continued Clark. 'Whether you're making the kitchen of your dreams or your plan is to resell, make sure you understand how the upgrade or remodel will improve the space.'
For more easy and trending ways to spruce up your home this year, visit www.HGTV.com.
This survey was conducted online by Open Mind Strategy on behalf of HGTV, fielded from 9/30 - 10/3, 2019, among 2,000 nationally representative respondents.
HGTV delivers families with relatable stories, superstar real estate and renovation experts and amazing home transformations that inspire a passionate audience. For anyone seeking entertaining and aspirational home and lifestyle content, HGTV is the place to be. HGTV offers: a top 10 cable network that is distributed to more than 88 million U.S. households; a website, HGTV.com, that attracts an average of 9.7 million people each month; a social footprint of 16.8 million; HGTV Magazine, a monthly publication that reaches more than one million readers and exclusive collections of home-oriented products through the HGTV HOME™ consumer products line. Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, Twitter, Pinterest and Instagram. HGTV is owned by Discovery, Inc., a global leader in real life entertainment spanning 220 countries and territories, whose portfolio also includes Discovery Channel, Food Network, TLC, Investigation Discovery, and OWN: Oprah Winfrey Network.