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10/15/2021 | Press release | Archived content

TikTok Creator Spotlight: @itsjustnifee

October is in full swing, and so is #BlackHistoryMonth on TikTok, as we celebrate Black history, culture, content and our incredible community. Throughout #BlackHistoryMonth our Creator Spotlight series is profiling some of the many #BlackVoices making waves on TikTok right now.

Our blue haired lady @itsjustnifee, a.k.a Nifè, who starred in our #ThisisBlack campaign, needs no introduction. Her infectious smile, effortless dancing and all-round good vibes has been making her one of the creators to watch.

Nifè's cool confidence means she's not afraid to rock her moves in public and we're in awe of the incredible routines she choreographs with her friends.

What's more, Nife also serves serious style inspo - like this tangerine suit of dreams - and has been known to try out new challenges and answer questions from her community of 1.8 million followers (and growing!), Nifè shows that it's only up from here and we are so here for it! We sat her down to chat to her about where she gets inspiration and what Black History Month means to her...

What does Black History Month mean to you?

Black History Month is a month where we celebrate, learn and highlight black culture. It's a good time to reflect on what has happened in the past and look to the future.

What do you love most about sharing your content on TikTok?

I love that I can be myself in TikTok. Its a platform that allows me to be my truest form. I love that you can have a range of people watching your content. Every video can hit a new audience.

What do you love most about TikTok and the community?

I love that TikTok is a welcoming community, there is a space for everyone to thrive. You can be new to the community and receive so much love for your content.

What is your favourite recent challenge or trend on TikTok?

I'm in love with my recent dance challenge to CKay'sLove Nwantiti. It's such a feel good, heartwarming dance. Love to CKay for this special song.

What is your goal on TikTok?

Express myself through the platform, build new relationships with people and collaborate with people that I connect with. Most importantly, to keep doing what I'm doing and going to higher heights.

What else or who else is on your TikTok For You feed?!

I love Tracy (@tracy.oj) right now. She's consistently dropping cool dance challenges. Bash the entertainer is giving me all the laughs. I'm actually obsessed with cleaning videos right now. I like watching people clean their homes. CleanTok I love y'all.

What is your favourite TikTok you have made to date and why?

My favourite TikTok I have made to date is the TikTok with my mother. The one where you stay still and then flick your arms in the air. The song is 'Might be' by DJ Luke Nasty.