Reimagining Measurement of Sports Sponsorships with Deterministic Broadcast TV Data

Sports sponsorships attract billions of marketing dollars every year from brands building awareness and content providers promoting viewership with their loyal fans. But with so many ways to watch and endless touch points across the viewing experience, how can brands turn this data into actionable insights? Learn how MVP is leveraging TiVo's broadcast TV data to enhance their measurement capabilities and offer brands, properties and agencies 360-degree coverage of their premium sports sponsorships, from evaluating Super Bowl spend and beyond.

Speakers:

• Fariba Zamaniyan - TiVo- VP, Data & Monetization Sales
• Brandon Nutting - MVPindex - Director of Data Science and Advanced Analytics