Patagonia Hires Tyler LaMotte as Marketing Director, EMEA

Patagonia, the Ventura, California-based outdoor apparel manufacturer has hired Tyler LaMotte as marketing director, EMEA. A purpose-driven brand builder with over 20 years' experience in the outdoor industry, he will oversee marketing strategy for the brand, throughout EMEA. Responsible for building communities through outdoor sports and environmental activism, LaMotte will amplify the company's reason for being: We're in business to save our home planet.

Hailing from the West Coast of the United States, LaMotte is a passionate snowboarder and has sat on several boards, including the Conservation Alliance and Snowsports Industries America. This is LaMotte's return to Patagonia, having previously worked as global business unit director for snowsports, performance baselayer, trail running and accessories, at the global headquarters in Ventura. He has also held senior marketing positions at companies including Adidas, Keen, Salomon and Apple.

Matthijs Visch, general manager, EMEA, Patagonia, comments: "Tyler has a proven track record of delivering transformational business initiatives for globally influential brands. Added to this, he is a committed advocate for environmental causes and a lifelong outdoor enthusiast, grounded in collaboration, inclusivity, authenticity, and responsibility. Tyler's exceptional talents and his embodiment of the Patagonia spirit clearly demonstrate that he is the right person to bring to life our purpose: We're in business to save our home planet."

LaMotte adds: "I am beyond excited to be joining the Patagonia EMEA team and to be returning to the brand, in this capacity, at such a critical time for the planet. I am looking forward to collaborating with the talented EMEA team to elevate the Patagonia brand and mission, across the region and beyond."

From May 2022, LaMotte will join Patagonia, working from the company's EMEA headquarters in Amsterdam.

About Patagonia

We're in business to save our home planet.

Founded by Yvon Chouinard in 1973, Patagonia is an outdoor apparel company based in Ventura, California. A certified B-Corporation, the company is recognized internationally for its commitment to product quality and environmental activism-and its contributions of more than $145 million in grants and in-kind donations to date.