Make Memories At American Express Presents BST Hyde Park

This year at American Express presents BST Hyde Park, American Express is offering a range of on-site benefits for both Cardmembers and festival goers attending the event. The festival, which started last week - with headliners including Elton John, the Rolling Stones, Pearl Jam, Duran Duran and Eagles - will run from Friday June 24 to Sunday July 10.

The Amex Experience at BST Hyde Park

All festival goers will enjoy a range of benefits on-site at The Amex Experience, including a full-service bar with a range of fun photo moments to help capture festival-goers' BST Hyde Park memories.

American Express has partnered with Roan Records, to give guests a chance to enjoy searching through and discovering new music in a crate-digging experience. The space will have over 400 vinyl records available, from contemporary acts to nostalgic gems. All records will be available for purchase to take home in a tote bag, including options to deliver. In addition,

Cardmembers can get a complementary, limited edition OBI strip with their first vinyl record purchase.

Also on offer for music lovers will be specially commissioned limited-edition merchandise. There are also a range of 'surprise and delight' moments. Between mainstage acts, surprise sets from talented studio musicians playing iconic tunes, will entertain guests while they enjoy The Amex Experience. In addition the "Lucky Phone' will ring on the hour every hour giving away prizes to the festival goer who answers the phone.

Cardmembers can also access the exclusive Mezzanine floor at The Amex Experience, with a host of activities to get involved with to make their BST experience even more memorable.

What's on offer to Amex Cardmembers, includes:

Icon Cocktail Bar: Guests can enjoy the Icon Bar; a daily music icon themed cocktail bar, offering six bespoke cocktails, with the cocktail of the day linking directly to the headline artist.

Icon Studio:American Express has teamed up with In Your Dreams and make-up artist Nic Marilyn. Guests can take a seat at one of the three styling stations and choose a 'look' from the look-book to give them the ultimate festival glow up.

Exclusive Mezzanine Viewing Platform:With amazing views over the Great Oak stage, Cardmembers and their guests can enjoy their drinks and the music with an extra special view.

Complimentary reusable water bottle: American Express Cardmembers can pick up their exclusive reusable water bottle from an Amex kiosk and stay hydrated during and after the event

The Amex Experience can be found on the BST Hyde Park site map and is open from 13:00-21:00 daily.

In addition to the Amex Experience, American Express VIP Summer Garden ticket holders can experience premium bars, food outlets, and space away from the central festival crowds.

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MEDIA CONTACT

Red Havas on behalf of American Express
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