09/07/2021 | Press release | Distributed by Public on 09/07/2021 05:18
September 7, 2021 • Company News
A portion of proceeds made will be donated to TIFF Share Her Journey campaign to support women in film
New York - September 7: Getty Images, a world leader in visual communications, has once again been named the Official Photographer of the Toronto International Film Festival (TIFF), renewing a longstanding partnership with one of the largest film festivals in the world.
As the official photographer of TIFF (September 9-18), Getty Images' award-winning Entertainment photographers will capture images from the festival's red carpets to be made available on gettyimages.com.
As part of the agreement, Getty Images will donate a portion of the proceeds generated from pre-selected red carpet premieres to Share Her Journey, Share Her Journey began in 2017 as a five-year campaign, and a commitment to address gender parity and support and champion women in front of and behind the camera through TIFF's Festival and year-round initiatives. It has since evolved into a permanent TIFF initiative, supporting creators at every stage of their professional journey. This global movement is dedicated to building frameworks, empowering creators, and forging paths for women to succeed as storytellers who help shape our cultural landscape.
'Getty Images is thrilled to partner with TIFF once again, a stellar organization that brings together a diverse selection of creators and filmmakers,' said Getty Images Global Vice President of Entertainment, Kirstin Benson. 'We are proud to support the crucial work of Share Her Journey, empowering female storytellers and their voices in film.'
'In Getty Images we have found a committed partner who has helped us capture some of TIFF's most memorable Festival moments,' said Joana Vicente, TIFF Co-Head and Executive Director. 'Their coverage of the Festival, and its events helps to spread the message of Share Her Journey to audiences around the world.'
For more information about Share Her Journey and to get involved see tiff.net/shareherjourney.
In addition to the partnership with TIFF, Getty Images content creators are at every major entertainment event globally, from awards ceremonies to fashion weeks to film festivals, covering almost 70,000 entertainment events a year and partnering with major brands on creative content strategy.
Image credit: Brian de Rivera Simon / Getty Images