09/10/2019 | News release | Distributed by Public on 09/11/2019 16:30
Have you fine-tuned your Google audiences and Shopping feeds for the peak holiday season? How about plans for replenishing marketplace inventory?
If you haven't had a chance to tackle these and other Q4 holiday preparations yet, that's OK. There's still time to get ready for the upcoming holiday season. However, we strongly advise that you don't wait another day. The Cyber Five will be upon us faster than you can say 'Happy Thanksgiving,' and you don't want to get left behind.
To help, our e-commerce experts have put together a definitive guide that covers all the essentials. It's our most in-depth holiday planning guide to date, based on best practices and lessons learned from more than 2,700 brands and retailers selling on hundreds of e-commerce channels.
You can download the full guide here.
Don't have time to read it all right now? Here's a quick preview of the biggest recommendations.
1. Prepare your marketplace inventory
The sooner you can forecast holiday inventory needs, the better. If you want to avoid the risk of overselling, it's imperative to have a plan in place for replenishment.
If you use Fulfillment by Amazon (FBA):
If you rely on seller-fulfilled warehousing:
2. Make the most of advanced advertising options
Once you have your digital marketing budget set, determine how much you can devote to advanced advertising options, as these will help you get your products in front of the right consumers.
We recommend spending time on:
3. Review your Shopping feeds
If you really want to get a headstart on the season - and your competition - it's time to get your Shopping campaigns ready for holiday action. After auditing your titles and feeds for relevant attributes, consider exploring:
4. Optimize your listings
The better your product content is structured, the more likely a listing is to rise to the top of holiday-related search results. When preparing your product content for the peak season, focus on:
Again, this is a very quick recap of the recommendations offered by ChannelAdvisor's e-commerce specialists. For a complete guide on every essential you'll need for the upcoming season, download the full guide: Your Roadmap to Holiday 2019 E-Commerce Success. You'll find detailed, step-by-step suggestions for: