10/21/2021 | News release | Distributed by Public on 10/21/2021 09:57
Iconic Mobile Game Franchise and Innovative Interactive Museum Highlight Language's Creative Evolution in New Content Series Featuring Noted Literary Influencers
SAN FRANCISCO - September 15, 2021 - Zynga Inc. (Nasdaq: ZNGA), a global leader in interactive entertainment, announced a collaboration between its beloved mobile game franchise, Words With Friends, and Planet Word, the revolutionary museum dedicated to the power of language. Honoring the creativity and fun of wordplay, this collaboration has released the first installment of a new content series featuring literary and lifestyle influencers, LOL With Friends, which will be featured on the Words With Friends YouTube Channel and onsite at Planet Word in Washington, D.C.
LOL With Friends is a new video series centered around a card game, where players face off to create comical fake definitions for unconventional words. Whoever can make their opponent laugh first wins the game. Players in the video series utilize a deck of cards, specially curated by Planet Word and Words With Friends, that features unusual words for players to define, ranging from "ablaut" to "falderal" to "picaroon".
The three-part video series will feature notable influencers, Carolina & Isaiah, Zoe's All Booked, and Irish Reader, challenging a friend to a game of LOL With Friends. Each episode will be available to watch on the Words With Friends YouTube channel, and will play at Planet Word on September 18th.
Watch the first episode here: https://www.youtube.com/watch?v=fwY_AD8o120
"Planet Word is the world's first voice-activated museum. We bring language to life through our immersive galleries and cutting-edge technology," said Ann Friedman, Founder and CEO of Planet Word. "Our Museum encourages visitors of all ages to fall in love with the playfulness of words and understand their importance to society, making the museum a perfect collaborator for LOL With Friends."
"At its heart, LOL With Friends celebrates the laughter and joy hidden in our vernacular," said Bernard Kim, Zynga's President of Publishing. "As fellow champions of words, we're honored to collaborate with Planet Word to inspire our players to find the fascination, inspiration and creativity inherent in language."
Launched in 2009, Words With Friends has grown from popular mobile game to global pop culture sensation. Since then, the game has expanded to new platforms like Facebook Messenger, launched a hit sequel with Words With Friends 2 and brought innovative new ways to play to people around the world. The franchise's successful twelve-year journey has been powered by player connections made through quick and clever wordplay that has become a touchstone in fans' lives.
For supporting assets, visit: https://bit.ly/LOLWithFriends
Zynga is a global leader in interactive entertainment with a mission to connect the world through games. With massive global reach in more than 175 countries and regions, Zynga has a diverse portfolio of popular game franchises that have been downloaded more than four billion times on mobile including CSR Racing™, Empires & Puzzles™, Hair Challenge™ , Harry Potter: Puzzles & Spells™ , High Heels!™, Merge Dragons!™, Merge Magic!™, Queen Bee™, Toon Blast™, Toy Blast™, Words With Friends™ and Zynga Poker™. With Chartboost, a leading mobile advertising and monetization platform, Zynga is an industry-leading next-generation platform with the ability to optimize programmatic advertising and yields at scale. Founded in 2007, Zynga is headquartered in California with locations in North America, Europe and Asia. For more information, visit www.zynga.com or follow Zynga on Twitter, Instagram, Facebook or the Zynga blog.
Forward Looking Statements This press release contains forward-looking statements relating to, among other things, a collaboration between Words With Friends and Planet Word and details regarding the LOL With Friends video series. Forward-looking statements often include words such as "outlook," "projected," "planned," "intends," "will," "anticipate," "believe," "target," "expect," and statements in the future tense are generally forward-looking. The achievement or success of the matters covered by such forward-looking statements involves significant risks, uncertainties and assumptions. Undue reliance should not be placed on such forward-looking statements, which are based on information available to us on the date hereof. We assume no obligation to update such statements. More information about these risks, uncertainties, and assumptions is or will be described in greater detail in our public filings with the Securities and Exchange Commission (the "SEC"), copies of which may be obtained by visiting our Investor Relations website at http://investor.zynga.com or the SEC's website at www.sec.gov.