01/03/2018 | News release | Distributed by Public on 01/03/2018 16:57
Syndication of consumer-generated content (CGC) has become an essential tool for retailers and brands of all sizes to maximize the volume of their customer ratings and review content, and to ensure that ratings and reviews are accessible wherever their customers need it. With the cross-platform syndication arrangement between Bazaarvoice and PowerReviews scheduled to end on July 2 of this year, we know retailers and brands have questions about review syndication, the capabilities each company in our industry has to offer, and what the future looks like. As CEO, I'd like to provide some clarity.
The Bazaarvoice advantage
Bazaarvoice has spent the last 12 years building the world's largest CGC syndication network. Given that this has been our top commercial and technical investment for over a decade, more businesses trust Bazaarvoice for this crucial capability. What does this mean for our clients and the customers they serve?
Bazaarvoice provides retailers with vastly more syndicated reviews from more brands - over 300 million more.
Bazaarvoice helps brands reach 20x more retail shoppers than other providers.
Our agreement with PowerReviews
Since July 2014, as a result of a settlement agreement with the U.S. Department of Justice, Bazaarvoice has been required to provide PowerReviews' clients with non-discriminatory access to the Bazaarvoice syndication network. During this time, PowerReviews has essentially marketed and sold the Bazaarvoice network as their own.
This arrangement with PowerReviews is scheduled to end on July 2, 2018. While we will fully comply with our obligations until then, we are preparing clients for the end of the arrangement.
Commitment to an open network
Delivering more content to more shoppers, brands, and retailers is central to Bazaarvoice's long term strategy. We are committed to growing an Open Network - one where brands and retailers can take advantage of the power of Bazaarvoice review syndication, regardless of the CGC technology provider they choose. This includes clients of PowerReviews and other competing providers.
What steps have we taken to deliver on the Open Network? And what's coming next?
In closing, I'm thrilled that we are entering 2018 as the review syndication network of choice for thousands of retailers and brands of all sizes, all across the world. It means our 12-year investment in building the largest CGC syndication network is paying off for clients and their customers. Following through on our Open Network strategy is crucial to the ongoing success of our clients and remains a top commercial and technical priority for Bazaarvoice in 2018 and beyond.
If you have questions about your review syndication, please get in touch with your Bazaarvoice account team.