07/09/2021 | Press release | Distributed by Public on 07/09/2021 11:11
Posted 07/09/2021 by the Office of Communications
Are you interested in including a calorie count on your alcohol beverage label? Want to advertise that your product is low in carbs, or that it contains no sugar?
You may use truthful, accurate and specific calorie or carbohydrate statements on labels and in advertisements. However, we consider these declarations to be misleading (and thus prohibited) unless they include a statement that lists the number of calories and the number of grams of carbohydrates, protein, and fat contained in the product based on a single serving.
TTB guidance documents provide two different options: a 'statement of average analysis' and a 'Serving Facts statement.'
For more information, see our TTBGov - Alcohol Beverage Labeling: Statements Related to Calorie and Nutrient Content, Serving Facts, Alcohol Facts, and Sugar Content page, and explore the links on that page.
Page last reviewed: July 9, 2021
Page last updated: July 9, 2021
Maintained by: Office of Communications