11/30/2021 | Press release | Distributed by Public on 11/29/2021 20:17
The ABU Digital Media Working Group mapped out itsplanned activitiesand events for 2022 at its end-of-the-year meeting held on 29 November 2021. As part of newplans for next year, it was announced that a member assessment survey will be conducted early next year to better understand the common areas members can work together. This extensive survey will also pave way for planning specific digital strategy and content workshops and capacity building programs for membersin the future.
As an immediatefollow-up to the survey, the Group members also agreed to organise one-on-one meetings led byABU withthe DMWG Chairperson and Vice Chairpersons in the first quarter of 2022 toidentify key digital training, capacity building and knowledge sharing needs of members.
The main aimof this meeting wasto catch up and hear digital media updates fromthe DMWG members. All members present at the meeting shareddigital projects theyhave completedthis year andhighlightedsome of the planned projects for next yearat their respective organisations.
This meeting also featured for the first time a presentation fromYouTube,one of theexternal partners ABU has invited to provide memberswithsomekeyindustry insightson emerging digital trendsacross the globe. The presentation on 'YouTube in the World of OTT Growth' was delivered by Jin-Ah Yang, Regional Lead - YouTube TV Film & Sports Partnerships APAC. The presentation highlighted the findings of thestudy conducted in August this year to understand how YouTube users are engaging with other OTT services across the region and how streaming platforms can work with one another in such a fast-paced ecosystem change.
ABU also shared the plansin place for some of its key digital events including the #ABUdigital 2022 scheduled to be held on 15-16 June virtually and the ABU Digital Media Workshop on how to produce quality digital shortsscheduled to be held online on28-30 March 2022.
The Digital Media Working Group, previously known as New Media Task Group, was re-branded in June this year and now meets twice a yearas part of the efforts to establish regular conversationsbetween the members. The Group has also launched a meet-up series onSlack to stay connected witheach other and discuss relevant digital media topics. The next Slack meet-up is scheduled to take place sometime in February 2022.
The meeting was attendedby 10participants from these 9 organisations: ABC-Australia, RAI-Italy, NHK-Japan, Media Prima-Malaysia, MBC-Mauritius, ABS-CBN-Philippines, Thai PBS-Thailand, TRT-TurkeyandVOV-Vietnam.