01/15/2020 | Press release | Distributed by Public on 01/15/2020 05:09
UK AUDIENCE GROWS +7 PERCENT (DESPITE TOTAL TV BEING DOWN -4%)
QUEST GROWS 2019 MALE SHARE BY +13 PERCENT
A NEW FOOD NETWORK CHANNEL IS CREATED
GROWING +46 PERCENT AMONGST WOMEN
DISCOVERY PORTFOLIO ACHIEVED 1.9 BILLION VIEWS ON YOUTUBE
LONDON, January 15, 2020 - During 2019, Discovery's portfolio outperformed the TV market in the UK, increasing its audience by +7 percent, in a market that declined by -4 percent. Discovery U.K. achieved an average portfolio share of 4.2 percent (A16+) over the year, which was an increase of 11 percent YoY. It celebrated its biggest one day share of 5.4 percent on 12th August.
Discovery's Pay TV channels saw record numbers of VOD requests in 2019, breaking over 60m which was an increase of 26 percent from 2018.
Key achievements during 2019:
Free to air channels
Pay TV brands
The Discovery portfolio achieved 1.9 billion video views on YouTube in 2019, up +60 percent YoY. The full FTA portfolio is now available on streaming service dplay, which launched in October 2019.
James Gibbons, EVP and GM, Discovery Networks UK, Ireland, ANZ said: 'In a year that Discovery celebrated its 30th anniversary and consolidated its ownership of the former Scripps and UKTV services, we celebrated stellar growth, with our share increasing by 11 percent organically, and 45 percent including the UKTV channel integration.
'We have focused single-mindedly on building passionate audiences in the key categories of lifestyle and entertainment, led by Clare Laycock, and factual and passion sport, led by Simon Downing. As a result we are now leaders in several important verticals, from Food to Weddings, and Motors to Cycling, delighting our engaged audiences. We have more than doubled both our audience and commercial share to more than seven percent, delivering significant value for advertisers and our commercial partners.
'We are seeing burgeoning demand for our VOD content on partners platforms and a growing appetite for dplay, our AVOD direct to consumer streaming product. This year we will continue to increase our investment in great content, new products and services.'
Notes to editors
Source: BARB/Techedge, 2019 FY. Channel share on adults (unless otherwise stated). Reach 1min 1+ Programme audiences on individuals 4+
Salvage Hunters, Salvage Hunters: Classic Cars & Salvage Hunters: The Restorers (Curve Media); Aussie Gold Hunters (Electric Pictures); Goblin Works Garage (Workerbee); The Repair Shop (Ricochet); EFL highlights (IMG) British Superbike Championship, Home Nations Snooker and BDO World Darts Championship (Eurosport)
Alaskan Bush People (Park Slope Productions); The Last Frontier (Discovery Studios); Barnwood Builders (Barnwood Builders)
Nigella's Christmas Kitchen (Flashback Television)
The Bad Skin Clinic (Full Fat TV); Katie Price: My Crazy Life (Multistory Media)
Gold Rush, Gold Rush: Dave Turin's Lost Mine?, Parker's Trail (Raw TV); Wheeler Dealers (Discovery Studios); Ed Stafford (Freeflow Productions and Beach House Pictures)
Say Yes To The Dress Lancashire (True North); Curvy Brides Boutique, Vicky Pattison: No Filter (Angel Eye Media); Dr. Pimple Popper (Ping Pong Productions)