10/18/2021 | News release | Archived content
Located in the bustling city of Budapest, Hungary, is Interni Budapest. This modern, luxury furniture store aims to serve customers with a preference for top-of-the-line products and experiences. Interni Budapest wanted to explore a new way of engaging with customers, so they reached out to Upciti.hu who specializes in Matterport to create immersive and interactive 3D virtual tours.
The 3D digital twin of Interni Budapest includes Mattertags, which enable customers to learn more about the products they're interested in and make purchases seamlessly. By building a dimensionally accurate replica of the showroom, guests can also visualize exactly how each furniture piece looks in proportion to the space, unlike standard online shopping experiences.
We reached out to Mate Szarka, CEO of Upciti.hu, to hear more about its collaboration with Interni Budapest and the ways it's using Matterport to change how consumers view and experience the modern showroom.
What inspired the 3D capture of this space?
The owner of Interni Budapest was looking for new solutions to increase sales and engage with customers during the Covid-19 lockdown. As a modern, luxury furniture store, they wanted to use a forward-looking, cutting-edge technology that creates a "wow" factor and allows potential new clients to spend more time in the store - exploring it in a safe way. That's why they reached out to us to capture the space in 3D using Matterport.
How can visitors utilize these scans?
With these scans, visitors can find the products they need, gather information about specific items, and also get a realistic idea about how they look in a space. A modern 3D tour is a useful tool that can greatly support the purchasing decisions of consumers.
Do you have any plans to capture more 3D experiences?
Absolutely! We work with multiple other companies and we're also in the private real estate advertising market, so we're working with sellers who are looking for highly effective marketing solutions.
We at Upciti.hu pride ourselves on being one of the pioneers of this technology in Hungary. We are also humbled by the fact that our scan caught your attention and hope we will be able to provide even better models in the future to showcase the unique businesses, stores, and properties of Hungary.