09/28/2021 | Press release | Distributed by Public on 09/28/2021 12:10
Over the past few years, we've seen trends and culture come to life through our global TikTok community. We're inspired and honored to see more than 1 billion people around the world come to TikTok every month to be entertained, inspired, or discover something new. We've celebrated creators, artists, SMBs, and brands as they unlocked real-world opportunities through the power of discovery and connection. And along the way, we've seen TikTok become a launchpad for products and brands that our community loves. Brands have become an entertaining part of the TikTok experience. As we build solutions for marketers to create a meaningful and valuable presence on the platform, we continue to look to our community to help shape how we build products, leading us to new paths of innovation.
Today, we kick off TikTok World - our first global experience designed to help brands and marketers embrace the TikTok experience and reimagine how they connect with their communities. We're excited to introduce new creative, branding and commerce solutions to help brands of all sizes drive real impact for their business. These solutions will enhance our brands' experience on the platform, how they connect with audiences, and how they are discovered by the community. Here's a look at the highlights from TikTok World.
"We've witnessed time and time again the important role that brands play in the TikTok experience. We've also seen how our community enjoys engaging with the brands they love. So when businesses of all sizes come to TikTok, we're excited to help them connect with their community, market their products, and build their brand in a way they can't do anywhere else." - Blake Chandlee, President, Global Business Solutions
Strengthening brand and creator collaboration with creative tools
When brands join TikTok, we tell them to think like marketers and act like creators. 61% of our users say videos on TikTok are more unique than on any other platform and 7 out of 10 say TikTok ads are enjoyable. This is a testament to the creative and engaging work of brands on TikTok. Today, we're introducing our growing suite of creative solutions that enable advertisers to embrace creativity on our platform and also to help them connect and collaborate with our diverse ecosystem of creators.
Check out our deep dive on Creative Solutions to see additional features that we're launching and brand examples from across the world.
Measuring the value and impact of TikTok
We want to make it as simple as possible for brands to jump in, find their community, and thrive on the platform. Today, we're sharing tools to help brands easily buy ads on the platform, measure the success of their campaigns, and track performance. We're excited to help brands large and small find a home for their voice, products, and services all the while operating in a brand-safe environment.
We're passionate about earning the trust of our community by building responsibly, equitably, and openly so that people continue to love creating, viewing, and sharing content that matters to them on TikTok. For brands, this means ensuring that they have a safe space to build their brand, connect with their community, showcase products and services, and are always aware of the steps we are taking to make our platform safe.
Check out our deep dive on Branding Solutions to see additional features that we're launching, how to activate these partnerships, and access relevant case studies.
Connecting community, entertainment, and commerce
There have been so many ways in which our community has truly shaped and changed culture at large. As TikTok continues to fuel product discovery, our community is leading an industry-changing, retail marketing movement. As we watched our creators authentically share product reviews, hauls, and other content featuring products and brands they discovered and love on TikTok, we see brands of all sizes, old and new, turning to TikTok to reach and connect with their communities.
We're excited to introduce TikTok Shopping, a suite of solutions, features, and advertising tools that empowers brands and merchants to meaningfully engage with their customers.
People come to TikTok to have fun, spread joy, and be entertained. The TikTok community is reshaping the way we discover new products and shop. When creators feel passionate about a product or brand, they share it in an authentic way that resonates with the community. We strive to bring more commerce solutions to TikTok that further enable our community to discover and engage with what they love.
Check out our deep dive on Commerce Solutions to see additional features that we're launching, see brand examples from across the world, and connect with more partners.
A place where storytelling powers discovery and action
These innovations are just the beginning. We're committed to pushing ourselves to understand what our community values, using these as signals to guide our future product innovation and set new standards for the industry. We're on a journey to make TikTok even easier to enjoy, share, and shop. See you at the next TikTok World event! In case you missed it, you can check out TikTok World keynote and sessions on-demand starting on September 30.