04/24/2024 | Press release | Distributed by Public on 04/24/2024 07:06
Furthering its Award-Winning Onboard Experience, JetBlue Introduces Blueprint to Provide More Options for Customers Seeking a Customized Travel Journey
JetBlue Launches New Inflight Entertainment Functions that Give Customers Ways to Watch, Save and Discover Content from the Sky Just as They Would at Home
NEW YORK--(BUSINESS WIRE)-- JetBlue (Nasdaq: JBLU) today announced Blueprint by JetBlue™, a personalized inflight experience platform that will provide customers with more customizability across their travel journey, beginning with new inflight entertainment features, some of which have never before been implemented on a U.S. airline.
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Blueprint watch party feature. Photo courtesy of JetBlue.
At-Home Entertainment in the Sky
As JetBlue continues to innovate industry-leading onboard technology, Blueprint by JetBlue brings new seatback touchscreen features that mimic what customers are used to experiencing with their favorite streaming platforms at home. Some of the new functions that customers can look forward to seeing on their seatback screens include:
These new personalization features on JetBlue's award-winning inflight entertainment system will give customers a bespoke inflight experience, not only throughout their current journey, but extending into subsequent flights when customers opt-in to securely authenticate their profiles on AVANT seatback touchscreens.
Tailored Touchpoints for Seamless Connection
Beyond inflight entertainment options, Blueprint expands on JetBlue's existing products that give customers a more personalized experience and brings their entire travel journey to their fingertips:
The new personalization functions have begun rolling out on JetBlue's AVANT touchscreen aircraft powered by Thales and are expected to be completed next month.
"JetBlue has always been an innovator as the first to have seatback screens and fast, free and unlimited Wi-Fi on every aircraft," said Jayne O'Brien, head of marketing and customer support, JetBlue. "By launching Blueprint by JetBlue, we are doubling down on our commitment to help customers create an inflight experience tailored to their needs and preferences, making their flight as comfortable as their own living rooms."
Since its inception in 2000, JetBlue has been the architect of industry-leading, customer-centric products that have pushed the industry standard forward. Whether with seatback entertainment at every seat, free Wi-Fia that allows for a multi-screen experience, the most legroom in coachb, or self-service snacks in the JetBlue Pantry®, JetBlue consistently provides a seamless, customer-first onboard experience.
This is just the beginning for the airline's inflight personalization capabilities, which will continue to roll out under the Blueprint by JetBlue platform in the future. To learn more about Blueprint by JetBlue, visit jetblue.com/flying-with-us/inflight-experience/blueprint.
About JetBlue
JetBlue is New York's Hometown Airline®, and a leading carrier in Boston, Fort Lauderdale-Hollywood, Los Angeles, Orlando and San Juan. JetBlue, known for its low fares and great service, carries customers to more than 100 destinations throughout the United States, Latin America, the Caribbean, Canada and Europe. For more information and the best fares, visit jetblue.com.
a. Fly-Fi® and live television are available on all JetBlue-operated flights. Coverage area may vary by aircraft. Details on inflight wi-fi and entertainment: https://www.jetblue.com/flying-with-us
b. JetBlue offers the most legroom in coach based on average fleet-wide seat pitch for U.S. airlines.
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JetBlue Corporate Communications
Tel: +1.718.709.3089
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Source: JetBlue