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Spotify Technology SA

09/13/2021 | News release | Distributed by Public on 09/13/2021 08:36

Celebrating 7 Years of Spotify’s Flagship K-pop Playlist, K-Pop Daebak

On September 12, 2014, Spotify unveiled K-Pop Daebak, a first-of-its-kind playlist that became home to the K-pop genre on Spotify. Since then, it's racked up nearly 5.3 billion minutes of streaming and 1.7 billion accumulated stream counts, and introduced approximately 70,000 tracks worldwide. Today, seven years later, it has over 3.1 million followers on Spotify, making it one of the most important global hubs of the genre and connecting the genre with a global audience.

In honor of the impactful playlist's seventh anniversary, we're sharing the streaming data with K-pop fans. Check it out:

Over the past seven years, the playlist has been streamed for nearly 5.3 billion minutes-that's over 88 million hours. And translated into years? Ten thousand years of K-Pop Daebak listening.

In that time, we've found that the age group that streams K-Pop Daebak the most are Gen Z, with over half of the streams coming from 18- to 24-year-olds (51%), followed by 25- to 29-year-olds (20%), and those ages 17 or under (13%). And the top 10 countries that have listened to the flagship playlist the most? The United States, Indonesia, the Philippines, Malaysia, Taiwan, Singapore, Thailand, Canada, Brazil, and Australia.

'Spotify is dedicated to connecting Korean artists and their work to listeners all over the world, so that music can be discovered and enjoyed far and wide across borders,' says KossyNg, Head of Music, Asia, Spotify. 'This has [been], and will continue to be, our mission in Korea for the long term and we are honored to serve as a bridge that connects K-pop and Korean artists to the world.'

Since launching its service in Korea back in February, Spotify has also accelerated its support for Korean labels and artists by providing Masterclasses of our Spotify for Artistsplatform featuring various cutting-edge tools and data to empower them to connect with a larger global audience.

But K-pop doesn't start-or stop-with this one playlist. In addition to K-Pop Daebak, Spotify offers a wide range of playlists and music from Korean artists through our global K-pop hub. Playlists range from RADAR Koreaand Fresh Finds Korea-dedicated to helping listeners discover rising Korean artists-to R&B and hip-hop-focused TrenChill K-R&Band K-Hip Hop +82, indie music-focused In The K-Indie, and countless more. The hub also has multiple playlists filled with tracks from Korea that are ever evolving, organized by various themes, moods, and moments so you can dive into K-pop nonstop.

Celebrate K-Pop Daebak's 7th anniversary by streaming the playlist below.