The Estée Lauder Companies Inc.

04/15/2021 | Press release | Distributed by Public on 04/15/2021 08:28

ELC Brands Receive Prestigious Recognition from Newsweek for Loyalty Programs

Newsweek's America's Best Loyalty Programs 2021 were selected based on an independent survey from a vast sample of more than 4,000 U.S. customers who are members of loyalty programs of retailers or service providers in the United States. Customers were given the opportunity to evaluate various loyalty programs; in total around 16,000 evaluations were collected. Customers were asked whether they would recommend brands to friends or family, as well as assess brands in the following areas: Ease & Enjoyment, Benefit, Overall Satisfaction, Support, and Trust.