Eastman Chemical Company

04/18/2019 | Press release | Archived content

Naia from Eastman joins Copenhagen Fashion Summit as supporting sponsor

Naia™ is a supporting sponsor of the Copenhagen Fashion Summit, May 15-16, the world's leading business event on sustainability in fashion, where the brand will feature and share news about custom fabrics from partner mills. Naia™ is also sponsoring the Pitch Stage, where innovators will present sustainable fashion business solutions as part of Copenhagen Fashion Summit's Innovation Forum.

"Naia™ gives designers a sustainable design choice with fabrics that are both beautiful and versatile," said Ruth Farrell, Eastman global marketing director of textiles. At the summit, Naia™ will demonstrate the yarn's texture versatility with a Naia™, MicroModal, and elastane blend from partner mill Wing Yue. It's a two-tone double face knit with a super-soft hand, according to Farrell. Naia™ will also feature a luxurious, satin-back crepe-woven fabric made of Naia and viscose by Yilmazipek and a printed, lightweight satin-woven Naia™/silk blend from Haiyan Jiayuan that renders a wholly sustainable fabric with a silk-like hand. The fourth featured fabric is made of 100% Naia™ by Nishiyama for a lightly crinkled satin weave with shine. Farrell describes it as having a "beautiful surface effect that demonstrates the luxury possible with a sustainable fabric."

The Summit's CEO Agenda 2019 outlines eight core priorities for fashion leaders: supply chain traceability; combating climate change; sustainable material mix; circular fashion system; efficient use of water, energy, and chemicals; respectful and secure work environments; promotion for better wage system; and the fourth industrial revolution.

Eastman, the creator of Naia™, proves its commitment to these transformational priorities via its closed-loop production process in which safe solvents and water are recycled and reused, ensuring a low tree-to-yarn carbon and water footprint. Listed on the Higg Materials Sustainability Index, Naia™ has a smaller environmental impact than generic modal, triacetate, and viscose. In developing the yarn, Eastman considers the entire life cycle, from responsible sourcing to end-of-life disposal. Made with wood sourced from sustainably managed pine and eucalyptus plantations and forests, Naia™ is certified as biodegradable in fresh water, having received the OK biodegradable WATER conformity mark from TÜV AUSTRIA.