08/22/2019 | News release | Distributed by Public on 08/22/2019 09:57
Published on: 22 August 2019
Maritime UK, Department for Transport (DfT) and International Citizen Service (ICS) seek women working in the maritime sector to be the face of their new 'People Like Me' campaign.
Being members of Maritime UK has allowed British Marine to attend National Careers events to promote the marine sector alongside the other wider maritime sectors. It has also allowed British Marine to have a link on their main careers webpage to our website, in order to promote our sector. This is increasingly more the starting point for careers professionals in looking at the Maritime sector when demonstrating careers options to students. .
DfT are funding a 'People Like Me' industry maritime project. This is in response to the Maritime 2050 strategy recommendation that: 'Government will fund the production of the 'people like me' maritime industry project to help address the perception of the industry and demonstrate how we can effectively showcase its value to a wider diversity of people.'
The project has two elements: the first is guidance aimed at improving gender diversity in maritime recruitment and the second is a public campaign designed to promote maritime careers to a wider diversity of people, this will be branded Maritime and Me.
The focus is on the public Maritime and Me campaign, which Maritime UK, DFT and ICS are working with WISE, a community interest company to deliver. WISE rel='noopener noreferrer' have a generic MySkillsMyLife online quiz for girls to show them what personality types they are and work areas they might be suited to. When a user completes the quiz, it identifies those areas and gives examples (case studies) of roles across all sectors that might apply. This project will develop a maritime specific quiz/teaching pack including supporting case studies.
The campaign will highlight women working in a wide and diverse range of roles in the various industries within the maritime sector, ideally candidates will have recently completed training or are in the early to mid-stages of their careers.