Discover Your K-Pop Persona With Spotify’s New Interactive Experience

In the last decade, as K-Pop cemented its status as a global phenomenon, Spotify has helped fans around the world keep their fingers on the pulse at every step of the way.

To date, our flagship playlist K-Pop ON! (온)has amassed nearly 5.4 million saves by Spotify users. Listeners can also merge their music tastes with some of K-Pop's biggest stars through our Blend feature. In recent years, we've teamed up with groups like NewJeans, BTS, and BLACKPINKto create unique installations, pop-ups, and interactive experiences, all to bring K-Pop devotees closer to the artists and music they love.

And the love just keeps on growing. Since 2018, K-Pop streams on Spotify have skyrocketed by over 180% in the United States, over 420% in Southeast Asia, and over 360% worldwide.

Now, to celebrate K-Pop fans and their passion for the genre, Spotify is launching a new interactive experience, Your K-Pop Persona. Available until May 10, this in-app experience lets you discover and embrace what your ideal fan role would be in a K-Pop group and flex your results.

When you enter the experience, you'll be asked five questions about the way you stan to help determine what your role might be in a K-Pop group. Inspired by the roles usually assigned to group members, you could be a Main Visual, a Main Vocal, a Main Rapper, a Main Dancer, or a Trainee.