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Nike Inc.

06/20/2017 | News release | Distributed by Public on 06/19/2017 17:58

Paul Rodriguez Unveils his 10th Nike SB Signature Shoe

Some colorways are so good they can't be skated
'The original J Rods, which was my first shoe collab with Jordan Brand. I had the Jumpman on the tongue and the elephant print. Those I just save.'

Winning isn't everything, but it's still sweet
'Any time I have been fortunate enough to win a Street League, it was a huge moment. Those things are really hard to come by. In skateboarding, sometimes you know, it's like taboo - you're not supposed to, like, try to win. It's not cool. But man, I'm in a lineup with some of the best skateboarders. When you get a win, you have to savor it. I'm just thankful I've been able to do it a few times so that I can validate to myself it wasn't an accident.'

A lot can be learned from Nike, Inc. Chairman and CEO Mark Paker
'He's the CEO of one of the biggest corporations in the world. Watching how he carries himself and conducts himself with the rest of the company, he's just so humble and down to earth. I would imagine it might be hard to stay that way. It seems like a teamwork type of thing to me. And I feel in business that's important, especially when you're creating a brand. '