NMMA - National Marine Manufacturers Association

08/22/2019 | Press release | Distributed by Public on 08/22/2019 00:12

Grow Boating Marketing Summit Speaker Spotlight: Info-Link’s Jack Ellis

Join us for next month's Grow Boating Marketing Summit, Digital Marketing: Charting Your Course for Success, on Sept. 30 at IBEX, featuring a line-up of leading marketing experts who will offer insights and tips about leveraging digital marketing channels to benefit your business.

Returning to the Summit is Jack Ellis, managing director for Info-Link. Ellis will help set the stage for the day's digital marketing presentations by providing an overview of the major trends impacting the recreatoinal boating industry and share notable observations about today's boat owners.

During his session, 'The Who Behind the How: The People We Need to Reach with Digital Marketing,' Ellis will discuss one of the fundamentals of marketing: to effectively market one's products and services, you need to have a keen understanding of who your current and prospective customers are, what makes them different, and what will motivate them to buy from you in the future. With this information in hand, you can invest your marketing dollars more intelligently - whether it's digitally or via other means - to reach the right people with messages that resonate with them.

Join us Sept. 30 for the Grow Boating Marketing Summit at IBEX in Tampa.


The Grow Boating Marketing Summit is a special event hosted as a part of the IBEX Show educational series.